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Testing Business Ideas: A Field Guide for Rapid Experimentation Paperback – 25 Nov 2019

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From the Back Cover

Your #1 job as an innovator, entrepreneur, or corporation is to test your business ideas to reduce the risk of failure.

Seven out of ten new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of the global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. You'll learn the process, design your first experiment, and start testing business ideas. If you're already familiar with testing, you can boost your skills with the extensive library of tests. Lastly, you'll learn to scale testing systematically in your organization through ceremonies and shared language. It's time to move past opinions and bulletproof your ideas with evidence today.

About the Author

David J. Bland

Author and founder based in Silicon Valley who helps companies find growth using "Lean Startup" methods, design thinking, and business model innovation.

Alex Osterwalder

Lead author of the international bestsellers Business Model Generation and Value Proposition Design; #7 on the "Thinkers 50" list; passionate entrepreneur; and in-demand speaker.


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24 January 2020
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26 December 2019
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.2 out of 5 stars 19 reviews
Brian K. Seitz
5.0 out of 5 stars Practical Testing of Business Ideas
18 November 2019 - Published on Amazon.com
Format: PaperbackVerified Purchase
9 people found this helpful
Scott
5.0 out of 5 stars Best Business & Startup Book
23 November 2019 - Published on Amazon.com
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6 people found this helpful
Charles D Jessup V
5.0 out of 5 stars Provided a framework to help me organize all our new projects
15 February 2020 - Published on Amazon.com
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One person found this helpful
Juan Manuel Vera
5.0 out of 5 stars Great book, as usual....
19 December 2019 - Published on Amazon.com
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Nichole Elizabeth DeMeré
5.0 out of 5 stars Early-stage founders, this is perfect for you.
7 December 2019 - Published on Amazon.com
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4 people found this helpful