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Testing Business Ideas: A Field Guide for Rapid Experimentation Paperback – 25 October 2019

4.5 out of 5 stars 161 ratings

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  • Testing Business Ideas: A Field Guide for Rapid Experimentation
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Product description

From the Inside Flap

Your #1 job as an innovator, entrepreneur, or corporation is to test your business ideas to reduce the risk of failure.

Seven out of ten new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of the global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. You'll learn the process, design your first experiment, and start testing business ideas. If you're already familiar with testing, you can boost your skills with the extensive library of tests. Lastly, you'll learn to scale testing systematically in your organization through ceremonies and shared language. It's time to move past opinions and bulletproof your ideas with evidence today.

From the Back Cover

Your #1 job as an innovator, entrepreneur, or corporation is to test your business ideas to reduce the risk of failure.

Seven out of ten new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of the global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. You'll learn the process, design your first experiment, and start testing business ideas. If you're already familiar with testing, you can boost your skills with the extensive library of tests. Lastly, you'll learn to scale testing systematically in your organization through ceremonies and shared language. It's time to move past opinions and bulletproof your ideas with evidence today.

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4.5 out of 5 stars
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Reviewed in Australia on 24 January 2020
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Reviewed in Australia on 26 December 2019
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Top international reviews

Matt
5.0 out of 5 stars An excellent guide and reference
Reviewed in the United Kingdom on 13 November 2019
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4 people found this helpful
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Bermello
2.0 out of 5 stars Printed in flimsy low quality paper
Reviewed in the United Kingdom on 19 January 2020
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enrvuk
5.0 out of 5 stars Fills an important gap in bringing it all together
Reviewed in the United Kingdom on 10 April 2020
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Mr Mc
5.0 out of 5 stars Great
Reviewed in the United Kingdom on 19 April 2020
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hometechie
3.0 out of 5 stars A little disappointing
Reviewed in Canada on 24 January 2020
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Marcus
5.0 out of 5 stars Praktisches Grundlagenwerk zum Testen von Geschäftsideen
Reviewed in Germany on 4 December 2019
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Alejandro Rodriguez
1.0 out of 5 stars Mala impresión
Reviewed in Mexico on 24 March 2020
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Rick Petersen
5.0 out of 5 stars Amazing book very practical
Reviewed in Canada on 21 November 2019
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Brad Mills
5.0 out of 5 stars Great book on business validation
Reviewed in Canada on 20 November 2019
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Paulo Peres
5.0 out of 5 stars Reduza l risco
Reviewed in Brazil on 20 January 2020
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Silvio Marzo
5.0 out of 5 stars Molto buono
Reviewed in Italy on 12 December 2019
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A Reader
5.0 out of 5 stars You can test business ideas using the tools given in the book
Reviewed in India on 22 January 2020
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Ray Barboza
1.0 out of 5 stars Pésima encuadernación
Reviewed in Mexico on 12 May 2020
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M. Geffe
5.0 out of 5 stars Guter Leitfaden für Anfänger im Themenbereich Business Model Testing
Reviewed in Germany on 11 January 2020
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SIVAKUMAR NARAYANAN
5.0 out of 5 stars Most authoritative compilation on the subject
Reviewed in Germany on 16 February 2020
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