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Testing Business Ideas: A Field Guide for Rapid Experimentation Paperback – 25 Nov 2019
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From the Back Cover
Your #1 job as an innovator, entrepreneur, or corporation is to test your business ideas to reduce the risk of failure.
Seven out of ten new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of the global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. You'll learn the process, design your first experiment, and start testing business ideas. If you're already familiar with testing, you can boost your skills with the extensive library of tests. Lastly, you'll learn to scale testing systematically in your organization through ceremonies and shared language. It's time to move past opinions and bulletproof your ideas with evidence today.
About the Author
David J. Bland
Author and founder based in Silicon Valley who helps companies find growth using "Lean Startup" methods, design thinking, and business model innovation.
Lead author of the international bestsellers Business Model Generation and Value Proposition Design; #7 on the "Thinkers 50" list; passionate entrepreneur; and in-demand speaker.
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1. Brainstorm all the hypotheses related to your new business idea
2. Map them onto a 2x2 matrix to prioritize them (the axes are: Importance and Evidence)
3. Systematically test the important hypothesis one at a time. Section 3 lists dozens of possible tests to choose from
I work in the digital innovation department for a big company. This book has helped provide a framework to organize all our new ideas that might become projects, and systematically test them in smart ways that make sense.
the book is a necessary complement of the other two.
Id like te explanation and tips of each one of the experiments and techniques.
Certainly is not a deep book but is a reference book for get ideas and a motivation to go further