
Tech-Powered Sales: Achieve Superhuman Sales Skills
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Conventional ways of selling are becoming outdated. Learn what it takes to go from the traditional sales mindset to a tech-enabled sales superhero.
In tough markets and with more people working remotely, creating a quality sales pipeline in traditional ways is more challenging than ever. As sales technologies continue to evolve and advance, developing technical quotient (TQ) is an essential element of sales success.
Record-setting sales expert Justin Michael and bestselling sales leadership author Tony Hughes combine to provide practical guidance on how professional sellers can maximize results with an effective sales tech-stack to increase sales effectiveness for outstanding results.
In Tech-Powered Sales, Michael and Hughes share helpful advice that:
- Reveal the techniques that enable you to break through with difficult to reach buyers
- Teach you how sales technologies can be employed for maximum benefit by raising your TQ
- Enable you to make the jump from being a beginner to a superuser within your sales team
- Show you how to thrive in the fourth industrial revolution to leverage technology rather than be at risk of being replaced by it
Tech-Powered Sales delivers evidence-based strategies salespeople can use to create more opportunities than ever before. If you want to learn how to maximize your abilities to develop new business, this is the book for you!
- Listening Length6 hours and 58 minutes
- Audible release date29 June 2021
- LanguageEnglish
- ASINB08BPGR2Z2
- VersionUnabridged
- Program TypeAudiobook
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Product details
Listening Length | 6 hours and 58 minutes |
---|---|
Author | Justin Michael, Tony Hughes |
Narrator | Justin Michael |
Whispersync for Voice | Ready |
Audible.com.au Release Date | 29 June 2021 |
Publisher | HarperCollins Leadership |
Program Type | Audiobook |
Version | Unabridged |
Language | English |
ASIN | B08BPGR2Z2 |
Best Sellers Rank | 20,450 in Audible Books & Originals (See Top 100 in Audible Books & Originals) 9 in Business Consulting (Audible Books & Originals) 24 in Consulting 36 in Business Information Management |
Customer reviews

Reviewed in Australia on 9 July 2021
Top reviews from Australia
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Tony Hughes does not fall into the trap of declaring that technology is THE solution in its own right that will solve all sales problems and challenges, just by buying a software license or by subscribing to an app.
Instead, he calls out that technology can and should be used to enhance the HUMAN interaction between buyer and seller, not replace it, and to make both selling and buying easier at the same time.
Tony is a master at making the complex simple, even when he is applying his many years of practical experience and combining it with forward-thinking, futuristic concepts.
At the same time, the book is extremely well structured and easy to follow. Each chapter has a useful take-away that summarizes the key points, very useful for skimming by time-poor executives. It also offers many detailed examples of how specific apps can help help sales reps achieve, and exceed, their sales quota.
Highly recommended.

Reviewed in Australia on 9 July 2021
Tony Hughes does not fall into the trap of declaring that technology is THE solution in its own right that will solve all sales problems and challenges, just by buying a software license or by subscribing to an app.
Instead, he calls out that technology can and should be used to enhance the HUMAN interaction between buyer and seller, not replace it, and to make both selling and buying easier at the same time.
Tony is a master at making the complex simple, even when he is applying his many years of practical experience and combining it with forward-thinking, futuristic concepts.
At the same time, the book is extremely well structured and easy to follow. Each chapter has a useful take-away that summarizes the key points, very useful for skimming by time-poor executives. It also offers many detailed examples of how specific apps can help help sales reps achieve, and exceed, their sales quota.
Highly recommended.

This is not an Orwellian book painting a dystopian future for salespeople, but a guide on how to adopt technology to survive the greatest shift in buyer/seller relationships in a century. Take on board the guidance offered in this book to ensure your survival in B2B sales...and a successful future.
Ignore the messages in this book and you may well think it's 1984.
There's topics and opinions covered in this book which will challenge your views and will make you question how you personally operate.
Seminal text that is a must read for every modern salesperson.
"We must use technology intelligently and ethically. Not “bots running wild”, but running with bots, flying with bots, and even deep diving with them."
This book is about getting results at scale with a combination of humans and technology. There's a good reason for the references to the “Sales Borgs” here. Follow the advice in this book and build an army of salesborgs that can perform human feats at super human speed.
I hope my clients love it as much as I did when they get their copy in the mail ;)

Reviewed in Australia on 30 July 2021
This book is about getting results at scale with a combination of humans and technology. There's a good reason for the references to the “Sales Borgs” here. Follow the advice in this book and build an army of salesborgs that can perform human feats at super human speed.
I hope my clients love it as much as I did when they get their copy in the mail ;)

Top reviews from other countries

Tony and Justin set the scene by using an extract from one of my all-time favourite films. - The Matrix, you chose the red pill or the blue pill. Having been in awe at this film when its first launch its fair to say, if you watch it now unless you watched it when it first came out, you'd be like... yeah, it's okay, just like my nine-year-old did, when we sat down to watch it a few weeks back.
However, the Matrix films kick-started a whole series of films that pushed the boundaries for the film industry. The book introduces you to a series of AI-driven tools that are designed to aid the entire sales process, and just like the Matrix films, will drive the industry forward at break-neck speed.
"You choose the blue pill or the red pill" - I'll take both, please. As someone who has studied IT and has a vested interest in its adoption, Tech-Powered Sales does an excellent job of pitching the future, highlighting very succinctly that you must jump on board, grasp the future with both hands, enjoy the ride, or be left behind.
Technology moves at an incredible pace - if you're in Sales, or any way associated with Sales in your organisation, then this book is a must-read if only to open your eyes to what's available today and what could be available in the future. A different bread of Sales book, and one I couldn't put down - or should I say, was only put down, to google yet another reference tool of the future.
Having finished the book in a little over a few days, I now need to go back and reread it as there is so much knowledge and takeaways.
Excellent read, Tony, Justin



DevOps transformed engineering as we know it, as it allowed a single engineer to be able to not just build software but automate the delivery of the software to the cloud and scale up the infrastructure as the demand grows.
The same kind of engineering thinking has now come to the sales function. It's the "Sales Devops" revolution with an emphasis on data-driven thinking, rapid experimentation with messaging/targeting at a large scale, and scaling up the winning formula once it's discovered.
No one knows this better than Justin (cause he's a cyborg), and he understands it better than anyone else since he's done it for the leading tech companies on the planet.
This book will become the new sales bible. Think Predictable Revenue, but if it was written in 2021.
Go read this asap!
