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It Takes a Tribe: Building the Tough Mudder Movement by [Dean, Will]
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It Takes a Tribe: Building the Tough Mudder Movement Kindle Edition

4.3 out of 5 stars 28 customer reviews

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Length: 243 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Language: English
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Product description


a brutal military-style obstacle course that's becoming a global phenomenon * Financial Times * The power of internal motivation, great leadership, and team building. Will Dean demonstrates all this and more in It Takes a Tribe -- BRANDON WEBB, former Navy SEAL, author of The Red Circle and Total Focus, and CEO of Hurricane Group Convincing people to spend hours running through the mud is no easy task. Building a business where millions of people pay money to do this would be ridiculous. But Will Dean has done it, and this gripping book reveals what it takes to stand by your values and create an organization that stands for those values -- ADAM GRANT, bestselling author of 'Originals' and co-author of 'Option B' Will's story - and his races - are proof that the obstacle is always the way -- RYAN HOLIDAY, author of 'The Obstacle is the Way' the crux of Tough Mudder - pushing yourself to your limit while having fun as part of a team * The Telegraph * Will Dean is one of the most important leaders of his generation - boldly pushing back on our digitally obsessed culture to get us out of our comfort zones, into the mud, working as a team and discovering all sorts of potential along the way. It Takes a Tribe is loaded with brilliant stories, lessons and inspiration that will make you want to jump off your couch and go make an impact! -- SARAH ROBB O'HAGAN, founder of Extreme You Gripping - reveals what it takes to stand by your values -- ADAM GRANT, Wharton professor and bestselling author of 'Originals' and co-author of 'Option B' This book shows that an entrepreneur with imagination and nerve can make a real difference by creating life-changing opportunities for thousands of people across the world -- GENERAL (RETD.) SIR NICK PARKER an international cult event * International Business Times * Like any great startup story, Tough Mudder's story is full of twists and turns. But It Takes a Tribe is also a thoughtful argument about what really drives business -- RICHARD REED, co-founder of Innocent Drinks At its core, It Takes A Tribe is a book about us. It goes beyond our ability to overcome obstacles and delves into how shared adversity is actually a powerful force in building deep, lasting bonds with others -- SIMON SINEK, optimist and author of Start With Why and Leaders Eat Last The idea of Tough Mudder is not to win...but to have a story to tell * New York Times * Will Dean has created one of the most original and inventive brands in the world, and his story will be valuable for anyone looking to change the rules of business -- BRETT YORMARK, CEO, Brooklyn Sports & Entertainment

Book Description

How to build a 'tribe' in any team and business, from the founder of the obstacle course phenomenon Tough Mudder

Product details

  • Format: Kindle Edition
  • File Size: 14646 KB
  • Print Length: 243 pages
  • Page Numbers Source ISBN: 0241292603
  • Publisher: Penguin; 01 edition (12 September 2017)
  • Sold by: Penguin UK
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #418,205 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews on 4.3 out of 5 stars 28 reviews
Frank Stalzer
5.0 out of 5 starsQuick read, great story, inspiring author. If you haven't done a Tough Mudder yet, put it on your to do list!
3 November 2017 - Published on
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Mike P
5.0 out of 5 starsA Must-Read for all Mudders!
26 September 2017 - Published on
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Will H.
5.0 out of 5 starsThe first look inside Tough Mudder from the perspective of the founder.
26 September 2017 - Published on
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5.0 out of 5 starsGreat book about business as well as life!
25 November 2017 - Published on
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Mark A.
5.0 out of 5 starsA good book!
22 July 2019 - Published on
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