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THE TYLENOL MAFIA: Marketing, Murder, and Johnson & Johnson (Revised 2nd Edition) Kindle Edition
- ASIN : B005P81BO6
- Publisher : New Light Publishing (10 April 2012)
- Language : English
- File size : 738 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Not Enabled
- Word Wise : Enabled
- Print length : 498 pages
- Page numbers source ISBN : 1466206063
- Best Sellers Rank: 886,355 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
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Downside to the book is that there were a few details that were repeated several times over, information that did not seem to pertain to the story in anyway and statistics that I did not feel helped the story one way or another. The book details note that the book is 504 pages long, there are about 150 pages of footnotes, seems like a very high number. The author also at times seemed to rant like a disgruntled ex employee..oh wait Mr.Bartz does have an axe to grind (see his biography)
Overall I would recommend the book
The reader is escorted into private conversations, on a minute by minute basis, as events unfold...as misinformation is sifted through...as damage control is formulated...as suspects are rounded up. Written with perfect clarity, Scott's done his extensive homework on what happened, who was involved, and how the Crisis was handled by a company posed to lose billions.
"Tylenol, as a brand, is dead." How did company executives avoid this death sentence in the midst of people dying from Extra Strengh Tylenol? Without stealing Scott's thunder, my word of caution is this: Once you start reading this true story, you won't be able to put it down.
This is not an easy read... due to the extensive detail, I found myself re-reading certain passages and referencing previous chapters. Some reviewers have criticized the author for repeating himself. While there is quite a bit of repetition, it helps the reader connect the dots in this intricate story.
Thanks to the author who painstakingly gatered all this information and preaent it here. We need more whistleblowers willing to take a stand.