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Switch: How to Change Things When Change Is Hard Hardcover – 16 February 2010

4.6 out of 5 stars 2,734 ratings

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"Witty and instructive . . . The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives--tools that are more effective than 'willpower, ' 'leadership' and other easier-said-than-done solutions. . . . For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction."--The Wall Street Journal

"Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider. . . . Switch is crammed with stories...covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration."--Fort Worth Star-Telegram

"Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath--authors of the bestselling Made to Stick--survey efforts to shape human behavior in search of what works. . . . Even when change isn't easy, it's often worth making."--Time

"Dan and Chip Heath have done it again. . . . Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read."--Business Week

About the Author

CHIP HEATH is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California. DAN HEATH is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). He lives in Raleigh, North Carolina. The Heath brothers are the bestselling authors of Made to Stick and Switch. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in Time, People and US News and World Report.

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Product details

  • Publisher ‏ : ‎ Currency; 1st edition (16 February 2010)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 305 pages
  • ISBN-10 ‏ : ‎ 0385528752
  • ISBN-13 ‏ : ‎ 978-0385528757
  • Dimensions ‏ : ‎ 14.73 x 2.9 x 21.72 cm
  • Customer Reviews:
    4.6 out of 5 stars 2,734 ratings

About the author

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Chip Heath is a professor at Stanford Graduate School of Business, teaching courses on business strategy and organizations. He is the co-author (along with his brother, Dan) of three books. Their latest book, Decisive: How to Make Better Decisions in Life and Work was published in spring of 2013 and debuted at #1 on the Wall Street Journal bestseller list and #2 on the New York Times. Their 2010 book, Switch: How to Change Things When Change is Hard, hit #1 on both bestseller lists. Their first book, Made to Stick: Why Some Ideas Survive and Others Die, spent two years on the Business Week bestseller list and was an Amazon Top 10 Business Book for both editors and readers. Their books have been translated into over 30 languages including Thai, Arabic, and Lithuanian. Chip has consulted with clients ranging from Google and Gap to The Nature Conservancy and the American Heart Association.

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4.6 out of 5 stars
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Top reviews from other countries

ANON
5.0 out of 5 stars WOW Really inspirational & has many implications on how to live your life
Reviewed in the United Kingdom on 19 July 2013
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15 people found this helpful
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Stephen Green
5.0 out of 5 stars Switched on
Reviewed in the United Kingdom on 15 August 2013
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4 people found this helpful
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Leanne
3.0 out of 5 stars Lots of examples but quite similar
Reviewed in the United Kingdom on 12 November 2021
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Pete
4.0 out of 5 stars A good guide to change, especially for large organisations
Reviewed in the United Kingdom on 10 February 2011
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16 people found this helpful
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SarahB
5.0 out of 5 stars 1small step can bring about a great leat
Reviewed in the United Kingdom on 15 February 2015
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