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Switch Hardcover – 16 February 2010

4.7 out of 5 stars 1,279 ratings

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Hardcover, 16 February 2010
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Arrives: 30 July - 5 Aug
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  • Switch
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  • Made to Stick
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  • Upstream: The Quest to Solve Problems Before They Happen
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Review

"Witty and instructive . . . The Heath brothers think that the sciences of human behavior can provide us with tools for making changes in our lives--tools that are more effective than 'willpower, ' 'leadership' and other easier-said-than-done solutions. . . . For any effort at change to succeed, the Heaths argue, you have to 'shape the path.' With Switch they have shaped a path that leads in a most promising direction."--The Wall Street Journal

"Using the terminology of University of Virginia psychologist Jonathan Haidt, the Heaths designate the emotional side of the mind as the Elephant and the rational side as the Rider. . . . Switch is crammed with stories...covering a number of fields to drive home the importance of using the strengths of both the Rider and the Elephant to make change happen. This could be a valuable read for the would-be change-makers of the Obama administration."--Fort Worth Star-Telegram

"Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath--authors of the bestselling Made to Stick--survey efforts to shape human behavior in search of what works. . . . Even when change isn't easy, it's often worth making."--Time

"Dan and Chip Heath have done it again. . . . Any leader looking to create change in his organization need not look beyond this little book. It is packed with examples and hands-on tools that will get you moving right away. And it is really a fun read."--Business Week

About the Author

CHIP HEATH is a professor at the Graduate School of Business at Stanford University. He lives in Los Gatos, California. DAN HEATH is a senior fellow at Duke University's Center for the Advancement of Social Entrepreneurship (CASE). He lives in Raleigh, North Carolina. The Heath brothers are the bestselling authors of Made to Stick and Switch. They write a regular column in Fast Company magazine, and have appeared on Today, NPR's Morning Edition, MSNBC, CNBC, and have been featured in Time, People and US News and World Report.

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4.7 out of 5 stars
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1,279 customer ratings
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Top international reviews

@Timothy_Hughes
5.0 out of 5 stars A hugely useful and relevant book for today's ever change business world.
Reviewed in the United Kingdom on 3 March 2020
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ANON
5.0 out of 5 stars WOW Really inspirational & has many implications on how to live your life
Reviewed in the United Kingdom on 19 July 2013
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14 people found this helpful
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Stephen Green
5.0 out of 5 stars Switched on
Reviewed in the United Kingdom on 15 August 2013
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Pete
4.0 out of 5 stars A good guide to change, especially for large organisations
Reviewed in the United Kingdom on 10 February 2011
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SarahB
5.0 out of 5 stars 1small step can bring about a great leat
Reviewed in the United Kingdom on 15 February 2015
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Amazon Customer
3.0 out of 5 stars Good read
Reviewed in the United Kingdom on 1 March 2020
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md3347
5.0 out of 5 stars Change, rethought.
Reviewed in the United Kingdom on 21 January 2013
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William Cohen
5.0 out of 5 stars Engaging and very useful
Reviewed in the United Kingdom on 26 October 2011
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John
5.0 out of 5 stars Made me think differently about change
Reviewed in the United Kingdom on 16 December 2010
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4 people found this helpful
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Nicholas
5.0 out of 5 stars Excellent book, a quick and easy read
Reviewed in the United Kingdom on 3 April 2011
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Bozhena Kelestyn
5.0 out of 5 stars You will learn a lot!
Reviewed in the United Kingdom on 27 August 2018
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Jem_777
5.0 out of 5 stars Great book!
Reviewed in the United Kingdom on 5 July 2013
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Sara
5.0 out of 5 stars Practical and Inspiring
Reviewed in the United Kingdom on 14 December 2014
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rufusnz
5.0 out of 5 stars Brilliant book - amongst a bunch of similar books this one stands out as real
Reviewed in the United Kingdom on 9 March 2014
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Geotzen
5.0 out of 5 stars Useful lecture
Reviewed in the United Kingdom on 22 December 2019
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