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Summary of ‘Pre-Suasion’ by Robert Cialdini. (2 Summaries in 1: In-Depth Kindle Version and Bonus 2-Page PDF.) by []
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Summary of ‘Pre-Suasion’ by Robert Cialdini. (2 Summaries in 1: In-Depth Kindle Version and Bonus 2-Page PDF.) Kindle Edition

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Length: 72 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product Description

The #1 best-selling summary of Pre-Suasion: A Revolutionary Way to Influence and Persuade by Robert Cialdini. Get all the valuable insights from the original book and save yourself 4 hours of reading time.

2 Summaries in 1:
1. In-depth, chapter-by-chapter summary.
2. BONUS: Downloadable PDF 2-page summary with key points for reference and review.

(Note: this summary is written and published by It is not the original book and not written by the original author.)

Summary Overview:
Pre-Suasion, by Robert Cialdini, describes how the best influencers use a combination of psychological tactics to stack the deck in their favor before making a request. These tactics, which include attention manipulation and priming, make their targets pre-disposed to compliance. In other words, the best influencers use pre-suasion before persuasion.

Pre-Suasion also reviews the “6 weapons of influence” and presents a 7th weapon of persuasion: unity.

In this summary:

Part I: Pre-Suasion: The Frontloading of Attention. The importance of attention and focus in pre-suasion.

Chapter 1: Pre-Suasion: An Introduction.
Chapter 2: Privileged Moments. How to create a privileged moment using confirmation bias (also known as positive test strategy), single-chute questions, and consistency.
Chapter 3: The Importance of Attention… Is Importance. The focusing illusion; use of favorable evaluation in isolation.
Chapter 4: What’s Focal Is Causal. Focus and causality; the romance of leadership.
Chapter 5: Commanders of Attention 1: The Attractors. 3 ways to get attention (sex, threats, things that are different); the orienting response; distinctiveness; message alignment.
Chapter 6: Commanders of Attention 2: The Magnetizers. 3 ways to hold attention: self (personalization, self-relevant cues), the unfinished (the Zeigarnik effect), the mysterious (6 steps in presenting a mystery).

Part II: Processes: The Role of Association. Priming, or using positive mental associations to create favorable biases.

Chapter 7: The Primacy of Associations: I Link, Therefore I Think. Priming; word association; cognitive ease; metaphors.
Chapter 8: Persuasive Geographies: All the Right Places, All the Right Traces. Priming with environmental cues; background priming; priming for internal beliefs.
Chapter 9: The Mechanics of Pre-Suasion: Causes, Constraints, and Correctives. The mechanics of priming (automatic mental processes, closely related ideas, manufactured positive associations); counteracting priming effects using awareness; times of susceptibility.

Part III: Best Practices: The Optimization of Pre-Suasion. The 6 weapons of influence; unity as the 7th weapon of influence; and the ethics of manipulation.

Chapter 10: Six Main Roads to Change: Broad Boulevards as Smart Shortcuts. The 6 weapons of influence (reciprocation, liking, social proof, authority, scarcity, consistency); 3 core motives of influence (cultivate a positive association, reduce uncertainty, motivate action).
Chapter 11: Unity 1: Being Together. Kinship; in-group members; home; shared geographic region.
Chapter 12: Unity 2: Acting Together. Synchronization; continual and reciprocal exchange; co-creation; advice.
Chapter 13: Ethical Use: A Pre-Pre-Suasive Consideration. The 3 costs of unethical cultures (poor performance, turnover, malfeasance).
Chapter 14: Post-Suasion: Aftereffects. 4 tactics to create follow-through (prompt an action, get verbal or written commitments, implementation intentions or if/when-then plans, persistent cues); elastic preferences and beliefs.

Product details

  • Format: Kindle Edition
  • File Size: 949 KB
  • Print Length: 72 pages
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B06Y1G6Z3Z
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #152,263 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews on 4.7 out of 5 stars 51 reviews
Jonathan Davis
5.0 out of 5 starsGreat balance between detail and summary, but preserving the narrative
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