The topic of subscription pricing is very important to businesses today. Yet I felt that this book missed its mark for the following reasons:
1. It is full of hype and tired old assertions like "Successful companies start with the customer", "Ownership is dead. Access is new imperative," "You've probably heard of unicorns..." etc. While some degree of this sort of commentary is to be expected, this book is full of it.
2. A significant amount of the book reads like a PR brochure hyping up the services and the clients of the author's company, Zuora. Detailed successes of these clients are described. But what is missing is any discussion about the weaknesses and the problems with subscription pricing. What about the thousands of subscription service companies, startups and established companies alike, that have failed, largely because they used this model poorly or inappropriately? As one example, just look at the tatters that the meal kit delivery industry is in at the moment. The subscription model didn't seem to do much for them. Selectively discussing successful clients reduced this book's value to me significantly. I felt I got a distorted picture of this model.
3. Everything in this book is discussed in very general terms. There are no detailed case studies, no discussion of underlying math, or comparison of a subscription model vs. other models. Information about how to work out whether a subscription model makes sense in a particular situation vs. other alternatives would have been really helpful rather than the simplistic positive view of this business model.
- Hardcover: 256 pages
- Publisher: Portfolio; 1 edition (15 June 2018)
- Language: English
- ISBN-10: 0525536469
- ISBN-13: 978-0525536468
- Product Dimensions: 15.6 x 2.4 x 23.6 cm
- Boxed-product Weight: 431 g
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: 41,104 in Books (See Top 100 in Books)