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Subscribed: Why the Subscription Model Will Be Your Company’s Future—and What to Do About It by [Tzuo, Tien, Weisert, Gabe]
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Subscribed: Why the Subscription Model Will Be Your Company’s Future—and What to Do About It Kindle Edition

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Length: 239 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Language: English

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Product description


This book is ostensibly about subscription models, but it's ultimately about the future of business. In Subscribed, you'll learn from the masters of this business model and fundamentally change the way you think about your product, customers, growth, and talent -- no matter what industry you're in (Aaron Levie CEO and Founder of Box)

Tien Tzuo, who I was lucky enough to hire as my eleventh employee at Salesforce, has written the definitive playbook for anyone navigating the most important business model shift of our time. The subscription model is exploding everywhere, and nobody knows how to steer through this shift better than Tien (Marc Benioff Chairman & CEO of Salesforce)

Tien Tzuo is the godfather of the subscription economy and now he shares his unparalleled wisdom in this book. A must read for anyone who wants to have a breakout company. (Maynard Webb Author of Rebooting Work)

Tzuo dissects the building blocks of what may be the greatest shift in business in the last twenty years; the move to a recurring revenue/subscription based model. For any business looking to break the chains of episodic, transactional commerce, Tien's book is a must-read (Scott Galloway Professor of Marketing, NYU Stern, author of The Four)

Subscribed shows you how to keep customers coming back for more. The implications for product design are enormous (Nir Eyal author of Hooked: How to Build Habit-Forming Products)

All in all, Tien's book is spot-on. It has just the right blend of background information about the Subscription Economy and best practices (Tom Taulli Forbes)

Book Description

Informed by insights straight from the servers of Zuora, the world's largest subscription finance platform, Subscribed is the book that explains how this shift really works - and how business leaders can prepare and prosper.

Product details

  • Format: Kindle Edition
  • File Size: 5549 KB
  • Print Length: 239 pages
  • Publisher: Penguin (5 June 2018)
  • Sold by: Penguin UK
  • Language: English
  • ASIN: B07CNTX11N
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #81,806 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews on 4.6 out of 5 stars 80 reviews
2.0 out of 5 starsMissed opportunity to shed light on an important business model
27 June 2018 - Published on
82 people found this helpful.
Robbie Kellman Baxter, author of The Membership Economy
5.0 out of 5 starsA Must-Have for Anyone with a Subscription Business--Or Thinking About One
5 June 2018 - Published on
Verified Purchase
15 people found this helpful.
Ian Mann
4.0 out of 5 starsThis book describes an easily missed but profound change
27 July 2018 - Published on
Verified Purchase
5 people found this helpful.