You don't need to own a Kindle device to enjoy Kindle books. Download one of our FREE Kindle apps to start reading Kindle books on all your devices.

  • Apple
    Apple
  • Android
    Android
  • Windows Phone
    Windows Phone
  • Click here to download from Amazon appstore
    Android

To get the free app, enter your mobile phone number.

kcpAppSendButton

Buying Options

Kindle Price: $103.93
includes tax, if applicable

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

<Embed>
The Strategy and Tactics of Pricing: A Guide to Growing More Profitably by [Nagle, Thomas T., Müller, Georg]
Kindle App Ad

The Strategy and Tactics of Pricing: A Guide to Growing More Profitably 6th Edition, Kindle Edition

3.4 out of 5 stars 3 customer reviews

See all 4 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle
$103.93

Length: 351 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

Get 90 days FREE of Amazon Music Unlimited
with the purchase of any eligible product. Shop now

Product description

Product Description

The Strategy and Tactics of Pricing explains how to manage markets strategically and how to grow more profitably. Rather than calculating prices to cover costs or achieve sales goals, students will learn to make strategic pricing decisions that proactively manage customer perceptions of value, motivate purchasing decisions, and shift demand curves.



This edition features a new discussion on harnessing concepts from behavioral economics as well as a more streamlined "value cascade" structure to the topics. Readers will also benefit from:





  • Major revisions to almost half of the chapters, including an expanded discussion of big data analytics and a revised chapter on "Specialized Strategies", which addresses timely technical issues like foreign exchange risks, reactions to market slumps, and managing transfer prices between independent profit centers.



  • A completely rewritten chapter on "Creating a Strategic Pricing Capability", which shows readers how to implement the principles of value-based, strategic pricing successfully in their organizations.



  • In-chapter textboxes, updated to provide walk-through examples of current pricing challenges, revenue models enabled by an increasingly digital economy, and advances in buyer decision-making, explained through classic principles that still apply today.



  • Chapter summaries and visual aids, which help readers grasp the theoretical frameworks and actionable principles of pricing analysis.


This comprehensive, managerially-focused text is a must-read for students and professionals with an interest in strategic marketing and pricing. A companion website features PowerPoint slides and an instructor’s manual, including exercises, mini-cases, and examination questions.

About the Author

Thomas T. Nagle, Ph.D., is a Senior Advisor in the Pricing and Profitability Management practice at Deloitte Consulting, USA. For over 30 years, he has developed many of the most popular analytical tools and conceptual frameworks for strategic pricing and profit improvement.

Georg Müller, Ph.D., is a Managing Director in the Pricing and Profitability Management practice at Deloitte Consulting, USA. He focuses on driving top-line margin improvement through strategic pricing for companies representing multiple sectors. He also leads executive development on strategic pricing at the University of Chicago Booth School of Business, USA.


Product details

  • Format: Kindle Edition
  • File Size: 6904 KB
  • Print Length: 351 pages
  • Page Numbers Source ISBN: 113873750X
  • Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
  • Publisher: Routledge; 6 edition (20 November 2017)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B077MDDKGZ
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #381,119 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
click to open popover

No customer reviews

5 star (0%) 0%
4 star (0%) 0%
3 star (0%) 0%
2 star (0%) 0%
1 star (0%) 0%

Review this product

Share your thoughts with other customers

Most helpful customer reviews on Amazon.com

Amazon.com: 3.4 out of 5 stars 3 reviews
Sebastian T O Musendo
5.0 out of 5 starsFive Stars
27 June 2018 - Published on Amazon.com
Verified Purchase
One person found this helpful
Kyle
1.0 out of 5 starsCam
13 September 2019 - Published on Amazon.com
Verified Purchase
TNJ
5.0 out of 5 starsFive Stars
25 February 2018 - Published on Amazon.com
Verified Purchase
One person found this helpful