Designed to be a textbook, in general, this book gives a comprehensive overview of the problems associated with sports marketing, with particular focus on the Australian market.
It discusses the natural life cycle of sports and how it is not realistic for administrators to expect continuing expansion all the time.
- Paperback: 384 pages
- Publisher: Allen & Unwin Academic; 3rd ed. edition (1 January 2009)
- Language: English
- ISBN-10: 174175626X
- ISBN-13: 978-1741756265
- Product Dimensions: 17.8 x 2.3 x 22.9 cm
- Boxed-product Weight: 1.2 Kg
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