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Strategic Sport Marketing Paperback – 1 Jan 2009


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Product details

  • Paperback: 384 pages
  • Publisher: Allen & Unwin Academic; 3rd ed. edition (1 January 2009)
  • Language: English
  • ISBN-10: 174175626X
  • ISBN-13: 978-1741756265
  • Product Dimensions: 17.8 x 2.3 x 22.9 cm
  • Boxed-product Weight: 1.2 Kg
  • Average Customer Review: Be the first to review this item

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Review

"A very comprehensive overview of the key elements involved in the marketing of sport . . . an excellent and comprehensive illustration of the integration of sport marketing theory with sport marketing practice." --Journal of Sport Management

"I strongly recommend this book . . . [it] will be eagerly sought by academics, students, and practitioners interested in the strategic sport marketing arena." --Sport Marketing Quarterly

About the Author

DAVID SHILBURY is the Foundation Professor Sport Management at Deakin University and member of the editorial boards of Journal of Sport Management and Sport Management Review. HANS WESTERBEEK is Professor of Sport Management at La Trobe University and author of more than ten books on sport business. SHAYNE QUICK is Professor of Sport Management at Bond University. He has taught at universities in North America, Greece and New Zealand. DANIEL C. FUNK is Professor of Sport Marketing at the Griffith Business School and has worked in the USA, Japan and Greece.

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