Buying Options

Kindle Price: $95.42
includes tax, if applicable

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

<Embed>

Download the free Kindle app and start reading Kindle books instantly on your smartphone, tablet or computer – no Kindle device required. Learn more

Read instantly on your browser with Kindle Cloud Reader.

Using your mobile phone camera, scan the code below and download the Kindle app.

QR code to download the Kindle App

Enter your mobile phone or email address

Processing your request...

By pressing ‘Send link’, you agree to Amazon's Conditions of Use.

You consent to receive an automated text message from or on behalf of Amazon about the Kindle App at your mobile number above. Consent is not a condition of any purchase. Message and data rates may apply.

Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan by [Sally J. Patterson, Janel M. Radtke]

Follow the Author

Something went wrong. Please try your request again later.

Strategic Communications for Nonprofit Organizations: Seven Steps to Creating a Successful Plan 2nd Edition, Kindle Edition

4.4 out of 5 stars 14 ratings

Amazon Price
New from Used from
Kindle
$95.42

Pre-order Anna Spiro: A Life in Pattern with Pre-order Price Protection Guarantee.
If the Amazon.com.au price decreases between your order time and the end of the day of the release date, you'll receive the lowest price. Click here to pre-order now

Product description

From the Publisher

SALLY J. PATTERSON is the President of Radiant Communications, Inc., a strategic communications firm that counsels nonprofit leaders on organizational issues including communications planning, executive coaching, and leadership transitions. Based in Washington, D.C., she has more than thirty years of strategic communications and public policy expertise including ten years with public opinion research firms. She has provided strategic communications consultation and training to more than 700 nonprofit organizations.

JANEL M. RADTKE considered a pioneer in open-access communications among nonprofits brought home to many the importance of the person in the technology equation. She was the founder and president of Radiant Communications, Inc., until her death in 1999. Before that, she garnered twenty years of experience helping nonprofits and educational institutions shape communication strategies and navigate a rapidly changing technological environment.

--This text refers to the hardcover edition.

From the Inside Flap

PRAISE FOR
Strategic Communications for Nonprofit Organizations

Seven Steps to Creating a Successful Plan, Second Edition

"Ms. Patterson has constructed a model for organizational planning and communications that is both deceptively simple and marvelously helpful. I applaud her and am appreciative of so useful a volume of well-researched and practical knowledge."
—Louise Howell, PhD, Executive Director Kentucky River Community Care, Inc.

"Once trained in the Radiant model, we constantly ask ourselves who are we trying to reach, what do we want them to do, what messages/actions will move them to act in our favor, and how will we know if we have succeeded. Once internalized, the model constantly guides me and our staff to channel our collective energy both more efficiently and very effectively to win in the public policy arena."
—Buddy Gill, Chief Advocacy Officer Texas Credit Union League

Your nonprofit's strategic communications plans are active, organic documents that don't belong on a shelf

Written by renowned nonprofit communication specialists, Strategic Communications for Nonprofit Organizations, Second Edition authoritatively reveals how your organization can project a positive image, focus public attention, strengthen community partnerships, and maximize scarce organizational resources to achieve social change.

Organized to follow the flow of the strategic communications process, the new edition of this step-by-step guide helps your organization answer essential questions, including:

  • What are we trying to achieve?
  • Who are we trying to reach?
  • What do we want supporters to do?
  • How do we encourage them to do it?
  • How will we know if we've succeeded?

With an accompanying Web site filled with worksheets, forms, surveys, and self-assessment tools, Strategic Communications for Nonprofit Organizations, Second Edition can be used in its entirety or to specifically focus on a particular challenge. Enthusiastic and readable, this much-needed volume succinctly outlines the basic principles and approach necessary to improve the effectiveness of your nonprofit's communications and outreach efforts in fulfilling its mission and promoting lasting social change. --This text refers to the hardcover edition.

Product details

  • ASIN ‏ : ‎ B001TKD4OE
  • Publisher ‏ : ‎ Wiley; 2 edition (10 February 2009)
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 6929 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 288 pages
  • Customer Reviews:
    4.4 out of 5 stars 14 ratings

About the author

Follow authors to get new release updates, plus improved recommendations.

Customer reviews

4.4 out of 5 stars
4.4 out of 5
14 global ratings
5 star
63%
4 star
18%
3 star
20%
2 star 0% (0%) 0%
1 star 0% (0%) 0%
How are ratings calculated?

Review this product

Share your thoughts with other customers

Top reviews from Australia

There are 0 reviews and 0 ratings from Australia

Top reviews from other countries

YiayiaMouse
3.0 out of 5 stars An understandable, easy read of the basics
Reviewed in the United States on 25 August 2016
Verified Purchase
One person found this helpful
Report abuse
jtblunt1
5.0 out of 5 stars This is an excellent "how to do PR" book for non-professionals working in ...
Reviewed in the United States on 30 May 2015
Verified Purchase
One person found this helpful
Report abuse
Megan
5.0 out of 5 stars Great condition
Reviewed in the United States on 10 January 2020
Verified Purchase
John T. Ayers
3.0 out of 5 stars Decent Text
Reviewed in the United States on 20 December 2013
Verified Purchase
2 people found this helpful
Report abuse
George S
5.0 out of 5 stars Great!
Reviewed in the United States on 8 April 2019
Verified Purchase