Business owners as interviewers can leverage the solved cases based on real-life business experience of the author. Relational Contracts, Double Marginalization, and Pareto Negotiation Frontier Heuristic can be of practical use to individuals and businesses alike in negotiations; these are covered in the chapter titled Advanced Strategy Frameworks.
A comprehensive set of basic frameworks, advanced frameworks, and business concepts make this book an attractive reference for students at top Universities and top Business Schools who aspire for marketing / management consulting careers as well as for business owners who need to hire the best from the current crop of students graduating in 2016 / 2017. Originally written to guide college and MBA students on how to find coveted jobs by mastering the CASE INTERVIEW, the book has grown to be of interest to business owners, marketing and finance practitioners, and ex-corporate employees looking for a second career as management consultants.
The book covers the following:
Business Concepts: Integrative and Distributive Bargaining, Forward and Backward Integration, Principal-Agent Problem are three of the 33 concepts outlined in the first edition. The second edition has additional business concepts meaningful for job seekers globally for the second half of the current decade (2010 - 2020).
Strategy Frameworks: Frameworks like the 4 P's, the 5 C's, and the Porter Five Forces are provided and used as tools by the interviewee in cracking business problems using the interviewer-interviewee dialog as the format for 10 business cases. PLC (Product Life Cycle) included as a basic framework is for those interested product marketing and product management jobs in hi-tech and biotech firms. The Ansoff Matrix has been expanded via additional diagrams in this second e-book edition.
Advanced Business Frameworks: Relational Contracts, Double Marginalization, Pareto Negotiation Frontier are three of the many frameworks covered only in this book on marketing and strategy, as per one of the early readers.
Game Theory: Negotiating your pay package via repeated games (Game Theory) achieved via multiple rounds of negotiation can earn you significantly higher pay, higher revenue for your products and solutions from your existing customers, etc. Game Theory has been expanded as a new chapter in the Second Edition.
Practice Cases and Brain-Teasers: Practice cases are additional business cases asked by top consulting firms in interview settings. Brainteasers are frequently asked to quickly weed out unfit candidates by firms; a couple of brainteasers have been solved in the second edition.
Appendix A now contains the ancient McKinsey 7-S framework for purposes of documentation.
Appendix B, added to the second edition, is intended to serve as a primer on Integral Calculus for readers interested in learning how the "Integral" of a PLC or "normal statistical" curve is a "S-Curve."
S-Curves and other "Technology Strategy" frameworks are dealt with in more detail in a book titled "Technology Strategy" by Sam Mishra.