- Paperback: 304 pages
- Publisher: Exisle Publishing (1 February 2019)
- Language: English
- ISBN-10: 1925335909
- ISBN-13: 978-1925335903
- Product Dimensions: 15.6 x 2.2 x 22.9 cm
- Boxed-product Weight: 522 g
- Average Customer Review: Be the first to review this item
- Amazon Bestsellers Rank: 1,052 in Books (See Top 100 in Books)
Stop Talking, Start Influencing: 12 Insights From Brain Science to Make Your Message Stick Paperback – 12 Mar 2019
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Paperback, 12 Mar 2019
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About the Author
From the Publisher
The Secret History of Reading
We tend to think of reading as a largely silent activity. Barring the occasional muffled cough or embarrassed giggle, libraries aren’t traditionally known for being boisterous hubs of activity.
For this reason, it might come as a surprise to learn that silent reading wasn’t always in fashion. In fact, until the late seventh century, reading out loud was the most common practice. Far from being havens of peace and quiet, ancient libraries were likely places of clamorous chatter as even solitary readers could be heard mumbling words aloud to themselves. The act of silent reading was so rare in the past that Saint Augustine felt it worthy of mention in his seminal Confessions: ‘When Ambrose read, his eyes ran over the columns of writing and his heart searched out the meaning, but his voice and tongue were at rest. Often … I have seen him reading silently, never in fact otherwise. I ask myself why he read this way?’
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Most helpful customer reviews on Amazon.com
Horvath teaches 12 important brain management insights by using them throughout his book, so you don’t just read about them, you experience them. Abundant illustrations and diagrams simplify the brain science insights so you learn them quickly. The book is so enjoyable to read it’s hard to put down and easy to absorb in a few hours.
Horvath is an expert in the growing field of Educational Neuroscience. He has conducted research and lectured at Harvard University, Harvard Medical School, the University of Melbourne, and over 100 schools across four continents.
His chapter on Stress alone was the best explanation I have ever read about how stress impacts our brains both negatively and positively. Every chapter has “implications” about how you can use this information in your work and life.
Other valuable contents include:
“It’s impossible to simultaneously read words while listening to someone speak,” but “listening to speech while looking at images can improve learning and memory.” No more boring PowerPoint shows please – have relevant pictures and talk about the topic for best results.
Predictable spatial layouts whether it’s a website or an office can “free up mental resources and boost learning and memory.”
“Where people practice and how they feel during practice form an integral aspect of what they learn.” He told the story of a person who lost their keys while drunk and could not find them while sober. So they got drunk again and quickly found them. Many other fascinating stories are not what you expect – and thus help drive home his points.
“Human beings cannot multitask. Trying to do so impairs learning and memory.” Sorry kids but turn off the headphones or TV while studying if you want to learn and remember.
“Embracing errors can lead to improve memory, learning and predictions.” Don’t get upset if you make a mistake – analyze the cause(s) of any errors you make so you’ll perform better next time as well as predict how b follows a.
Frequent review of educational material, and especially cramming, do not help learning and memory nearly as much as recall (pulling the information out of memory) and practicing repeatedly over time.
“Use stories to guide understanding, memory formation and thinking.” The brain loves stories.
“Moderate stress can boost memories and general learning, though high and no stress can be detrimental.” Stress can be as simple as encountering different situations or presentations so the mind doesn’t get lulled into the same stuff over and over.
While I appreciate that Horvath is an expert in helping teachers and coaches be more successful, I also believe that he would be well served to come up with another book aimed at the general public and a title that would invite them to dive in. Whatever your position in life, you can benefit from and greatly enjoy reading “Stop Talking, Start Influencing.”
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