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Start With Why: How Great Leaders Inspire Everyone To Take Action Paperback – 7 Nov 2011

by Simon Sinek (Author)

35 customer reviews

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Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

In business, it doesn't matter what you do, it matters WHY you do it.

Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why.

Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY?

Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

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Product details

Paperback: 256 pages
Publisher: Penguin Press; 1 edition (7 November 2011)
Language: English
ISBN-10: 9780241958223
ISBN-13: 978-0241958223
ASIN: 0241958229
Product Dimensions: 12.9 x 1.6 x 19.8 cm
Boxed-product Weight: 200 g
Average Customer Review: 35 customer reviews
Amazon Bestsellers Rank: 24 in Books (See Top 100 in Books)
- #3 in History of Military Strategy
- #2 in Business Conflict Resolution & Mediation
- #2 in Business Ethics (Books)

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Review

This book is so impactful, I consider it required reading (Tony Robbins, bestselling author of Awaken The Giant Within)

A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book (Forbes)

One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead (William Ury, co-author of Getting to Yes)

A powerful and penetrating exploration of what separates great companies and great leaders from the rest (Polly LaBarre, co-author of Mavericks at Work)

Book Description

Why are some people and organisations more inventive, pioneering and successful than others?And why are they able to repeat their success again and again?

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From the Publisher

Start With Why

Start With Why is for those who want to inspire others and for those who want to find someone to inspire them.

Simon's autograph comes on a removable bookplate that is mounted on the inside front cover, alongside a quote from Simon.

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35 customer reviews

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Alessandro Berardi

a good idea, but unpolished and underdeveloped

23 November 2017

Format: Kindle EditionVerified Purchase

I think the idea at the centre of the book is interesting and corroborated by neuroscientific knowledge about decision making. Unfortunately I also think that the book struggles to go beyond intuition and convert the idea into a fact based theory. The book could have conveyed the idea with less repetition and more effort into fact finding and checking. The lack of fact checking is also evident in the incorrectness of some examples and quotes. I think the idea points to a more complex reality than the one suggested. To summarise, a good idea, but unpolished and underdeveloped.

6 people found this helpful

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Tony

Repetitious. Repetitious. Repetitious.

24 June 2018

Format: Kindle EditionVerified Purchase

Content in and of itself is find. Nothing particularly ground-breaking. Wasn't a fan of all the capitalisations of 'WHAT', 'WHY', and 'HOW' although it got the point across.

By the end of it I thought I was just reading the same thing over and over again so if I had the choice, I wouldn't have bought it and left after reading the sample.

3 people found this helpful

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Main topics underdeveloped but okay read

25 June 2019

Format: Kindle EditionVerified Purchase

The book started off well, and raised some interesting questions, unfortunately that was where it stopped and it seemed like the author was getting lost in his ranting about various company behaviours and strategies. Would have been good if he had developed the ideas he started with a little more at the beginning. Indeed, it left me asking myself Why? Still have 2/3 of the book left but don’t think I’ll be reading any more because of the above.

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Ashoka Gore

Simple yet profound

13 December 2017

Format: Kindle EditionVerified Purchase

We are all conditioned to focus on What, which drives competition and creates a sense of scarcity. If we started with Why, and focused on achieving our personal best every day, there would be a sense of abundance and collaboration.
How is all about competence, which is crucial and there are no short cuts.
A simple model, which if followed will deliver amazing results.

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RebeccaC

Seriously great book

26 July 2018

Format: Kindle EditionVerified Purchase

All time classic book, every person in business should read it. Understanding a company’s Why is fundamental to success. The book uses a lot of good examples to explain. Highly recommended.

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Stephen Merrett

Delivered the goods

5 February 2019

Format: Kindle EditionVerified Purchase

Very interesting from start to finish, clearly outlines what we each are looking for in business and life and invites us to open our minds to the possibilities

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Owen Clouston

Simple yet profound

12 March 2018

Format: Kindle EditionVerified Purchase

Somethings when put simply can have the most impact. This book speaks to the reason I'm pursuing my entrepreneurial dream. I would recommend this book to everyone. I would have it as required reading by all those I employee.

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Amazon Customer

Loved it

9 September 2017

Format: Kindle EditionVerified Purchase

Simon Sinek articulated everybody's deepest desire in figuring out those "why" questions. I am sure the ideas in this book will transcend to every aspect of your life; It will help to clarify why you do what you do.

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