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Simon Sinek

Start With Why: How Great Leaders Inspire Everyone To Take Action Paperback – 7 November 2011

by Simon Sinek (Author)

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What businesses do doesn't matter. It's all about WHY you do it.

Simon Sinek's recent video on 'The Millennial Question' went viral with over 150 million views.

Start with Why is a global bestseller and the TED Talk based on it is the third most watched of all time.

Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again?

In business, it doesn't matter what you do, it matters WHY you do it.

Start with Why analyses leaders like Martin Luther King Jr and Steve Jobs and discovers that they all think in the same way - they all started with why.

Simon Sinek explains the framework needed for businesses to move past knowing what they do to how they do it, and then to ask the more important question-WHY?

Why do we do what we do? Why do we exist? Learning to ask these questions can unlock the secret to inspirational business. Sinek explains what it truly takes to lead and inspire and how anyone can learn how to do it.

Print length

256 pages
Language

English
Publisher

Penguin (General UK)
Publication date

7 November 2011
Dimensions

12.9 x 1.6 x 19.8 cm
ISBN-10

9780241958223
ISBN-13

978-0241958223
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From the Publisher

Start With Why

Start With Why is for those who want to inspire others and for those who want to find someone to inspire them.

Simon's autograph comes on a removable bookplate that is mounted on the inside front cover, alongside a quote from Simon.

Product description

Review

This book is so impactful, I consider it required reading -- Tony Robbins, bestselling author of Awaken The Giant Within

A deep, abiding understanding of what you want to inspire, and how you want to lead is the basis of this inspirational book ― Forbes

One of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead -- William Ury, co-author of Getting to Yes

A powerful and penetrating exploration of what separates great companies and great leaders from the rest

Reading Start With Why again reminded me why it's so important to keep our values at the heart of everything we do at Virgin, and everything I do outside of work too. I would recommend it to business leaders all over the world, and to anyone looking for a little bit of direction or inspiration in life -- Sir Richard Branson, founder of the Virgin Group

Book Description

Why are some people and organisations more inventive, pioneering and successful than others?And why are they able to repeat their success again and again?

About the Author

Simon Sinek is the bestselling author of Start with Why, Leaders Eat Last and Together is Better which have helped organizations around the world inspire their people to reach new heights. He has presented his ideas to Fortune 100 companies and small startups; to non-profit organizations and members of Congress; to foreign ambassadors and the highest levels of the US military, among many others. His TED Talk based on Start with Why is the third most popular video of all time on TED.com, with more than 33 million views.

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Product details

ASIN ‏ : ‎ 0241958229

Publisher ‏ : ‎ Penguin (General UK); 1st edition (7 November 2011)

Language ‏ : ‎ English

Paperback ‏ : ‎ 256 pages

ISBN-10 ‏ : ‎ 9780241958223

ISBN-13 ‏ : ‎ 978-0241958223

Dimensions ‏ : ‎ 12.9 x 1.6 x 19.8 cm

Best Sellers Rank: 320 in Books (See Top 100 in Books)

1 in History of Military Strategy

1 in Military Affairs

1 in Business Ethics (Books)

Customer Reviews:
16,900 ratings

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About the author
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Simon Sinek
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Simon Sinek is an optimist. He teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He has written two books, Leaders Eat Last and Start With Why and is quoted frequently by national publications. Sinek also regularly shares 140 characters of inspiration on Twitter (@simonsinek).
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simon sinek ted talk simple yet great book book however business examples ideas understanding inspire leaders concept finish inspirational personal repetitive

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Alessandro Berardi
a good idea, but unpolished and underdeveloped
Reviewed in Australia on 23 November 2017
Verified Purchase
I think the idea at the centre of the book is interesting and corroborated by neuroscientific knowledge about decision making. Unfortunately I also think that the book struggles to go beyond intuition and convert the idea into a fact based theory. The book could have conveyed the idea with less repetition and more effort into fact finding and checking. The lack of fact checking is also evident in the incorrectness of some examples and quotes. I think the idea points to a more complex reality than the one suggested. To summarise, a good idea, but unpolished and underdeveloped.
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17 people found this helpful

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J
Main topics underdeveloped but okay read
Reviewed in Australia on 25 June 2019
Verified Purchase
The book started off well, and raised some interesting questions, unfortunately that was where it stopped and it seemed like the author was getting lost in his ranting about various company behaviours and strategies. Would have been good if he had developed the ideas he started with a little more at the beginning. Indeed, it left me asking myself Why? Still have 2/3 of the book left but don’t think I’ll be reading any more because of the above.
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5 people found this helpful

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Amazon Customer
Poor Grammar, Repetitive
Reviewed in Australia on 29 March 2020
Verified Purchase
I wish I had read the reviews before purchasing. It's a great concept, but the same examples are used to reiterate the same thing over and over again. Plus there's so many grammatical errors throughout the book it isn't even funny. I usually don't pick up a new book until I finish my last and that was not the case with this one. Watch the TED talk instead.
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5 people found this helpful

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Tony
Repetitious. Repetitious. Repetitious.
Reviewed in Australia on 24 June 2018
Verified Purchase
Content in and of itself is find. Nothing particularly ground-breaking. Wasn't a fan of all the capitalisations of 'WHAT', 'WHY', and 'HOW' although it got the point across.

By the end of it I thought I was just reading the same thing over and over again so if I had the choice, I wouldn't have bought it and left after reading the sample.
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8 people found this helpful

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Adilson
I am giving one star because I can't give none
Reviewed in Australia on 6 August 2020
Verified Purchase
This book a complete waste of time. The author keeps coming back to the same point, repeating himself ad nauseam and to be honest, it seems to me that while he wants to sell the WHY idea, his examples are so weak that the WHAT seems the only logical explanation for the companies that he used as an example. From the airline example to Apple and Disney's, he made a lot of rhetorical tricks to try to sustain his ideas. Don't waste your time and money on this one.

Audible has a better return policy than Kindle.
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2 people found this helpful

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charbel
Is it worth purchasing and reading???
Reviewed in Australia on 28 June 2021
Verified Purchase
I believe Mr Sinek is alot better to understand as a speaker, I do believe he lacks fundamentals in the writting of this book, however the knowledge this book provides vastly makes up for the cons of the book. I am a fan of Mr Sinek and will continue to be, and do have a better understanding on business marketing and when i go to the store i can tell if a brand is trynna manipulate me or inspire me.

To answer the question above, if you want to start a business or currently work as a sales person, i do recommend it if you don't however im not entirely sure if this is the purchase to make.
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Marissa
Arrived quickly and in excellent condition
Reviewed in Australia on 26 February 2021
Verified Purchase
The book arrived very quickly and I have already read halfway through. It was wrapped in a plastic wrapper which I appreciated because it assured me of extra care and I like me books in excellent condition when I get them. I am learning heaps and sharing some ideas with my kids (obviously changing the ideas in a kid friendly way) as I want them to learn how to lead and inspire themselves and others too.
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Rej Punchayil
Good for every business
Reviewed in Australia on 22 November 2020
Verified Purchase
It puts many things in perspective. It validated what you always thought might work. It continues to inspire and motivate me in what I do in my business of providing mobility, dignity and independence to my wonderful customers. Thank you! Rej from Sydney
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Dave South UK
A lot of pages for which the message could be contained in five
Reviewed in the United Kingdom on 28 November 2017
Verified Purchase
I love Sinek's talks and although there is wisdom, points to take away and actions you can use in this book I did find that it was a lot of pages which can be condensed down into about five. I find the same thing with a lot of these books. Really, you can just watch the various YouTube videos to get the major points from this book and learnings. However, he does offer some interesting examples and working case studies. Like I said, it does contain a lot of unnecessary drool to get some simple points across and repetition of messages.
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127 people found this helpful
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Brilliant insights hidden in tedious repetition.
Reviewed in India on 9 September 2017
Verified Purchase
Loved the TED talk. And loved parts of this book. The only problem is - this book would have taken up less than 100 pages to convey its message clearly. WHY did it have to be 225 pages? I have no idea. Some sentences like, "People don't buy what you do; they buy why you do it" are repeated so many times, I have lost count. If someone were to wake me from my sleep, I'd probably be repeating that sentence.

I find it funny that a book about WHY missed out on mentioning something called, "The theory of 5 Whys"- Look it up, it is something a lot of companies use to brainstorm problems. It also has no comment on Friedrich Nietzsche - "He who has a WHY to live for can bear almost any HOW." I believe what applies to life also eventually applies to business life.

And as it is a business book, its only focus is on the importance of WHY in businesses and large scale social movements. There is no example of how this concept affects and benefits an individual on a more personal scale - i.e. in relationships, health, etc. Chapter 13 - where the author shares his own story of arriving at this concept is the only place where he has touched on it in a lukewarm manner. Though, I believe there is another book follow-up book called 'Find Your Why' for the same purpose. If you are looking for a personal WHY, do read Stephen Covey's - The 7 Habits of Highly Effective People.

Should you read the book, if you have watched the TED talk?
- Yes, if you are looking for more detailed examples and studies and researches. Though a lot of it is focused on Apple and Southwest Airlines and Walmart.
- No, if you already have a clear sense of WHY in everything you think, say and do. (i.e. self-awareness)

[I bought a paperback version by Portfolio Penguin, and the fonts, binding and print are all okay]
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353 people found this helpful
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Jose A
Not very realistic
Reviewed in the United Kingdom on 23 April 2018
Verified Purchase
Although the book describes certainly positive approaches to leading any enterprise, in the line of having an intrinsic motivation, it fails by extracting them from a posteriori success stories. It is easy to fall in the fallacy that those who came to our days as successful leaders did it, overall, because of their personal traits or attitudes. The book even dismisses randomness or the complexities or real world events as the real cause of some of this success stories. But even figures like Bill Gates recognise how lucky they were with their life circumstances (e.g. having access to the first personal computers at school) in order to get where they were. But of course most people looking for success formulas won’t find so attractive a book that includes something out of their control as part of the education. But the truth is that being realistic is always the closets path to any kind of success. This book it isn’t.
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72 people found this helpful
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Ted
Over-written and based on half-baked science
Reviewed in the United Kingdom on 19 October 2019
Verified Purchase
This book is average at best. It's rambling at times, and goes off on tangents to the main thesis of the book. Whilst he's a gifted public speaker, this book has a distinct amateurish self-published feel to it. The 'scientific basis' for many of his points is so simplistic as to be comical. Sinek has no scientific training and it shows. He cherry picks from neuroscience, and doesn't seem to understand the subject he's quoting from. It reads as though he read a Wikipedia entry on neuroscience and made some inferences from that. I would not recommend this book, although I do recommend his public speaking, which can be found on YouTube and on TEDTalks.
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41 people found this helpful
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Sparkly Sal
Disappointing.
Reviewed in the United Kingdom on 13 January 2017
Verified Purchase
The concept is valid, the examples are interesting but the book is so repetitive. There's enough content for a book one third of the size; the rest is padding. Watch the TED talk and you'll get the point.
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90 people found this helpful
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