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Special Events: Creating and Sustaining a New World for Celebration, Seventh Edition Hardcover – 14 Nov 2013
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From the Back Cover
THE 25TH ANNIVERSARY EDITION!
THE NEW AND INDISPENSABLE GUIDE FOR EVENT PLANNERS, FROM THE FOREMOST AUTHORITY IN THE FIELD
The events industry is in a period of unprecedented change and rapid growth. Advancement in event research and education, governmental adoption of international standards for events management, rapid expansion of technological platforms for communication, and increased focus on the development of environmentally sustainable events are all beacons of promise for an industry that is rapidly expanding and becoming highly competitive.
This Seventh Edition of Special Events: Creating and Sustaining a New World for Celebration is celebrating 25 years as the international best-selling book in this industry. This new edition focuses on the growing globalization of the special events profession, taking into account the skills leaders need to effectively embrace other cultures, societies, and business practices to plan and deliver successful events.
Updated and new information includes:
- Video animations providing an overview of each chapter
- New video interviews with global thought leaders in events, including past presidents of the International Special Events Society
- The economic and cultural impacts of social media on events and events marketing
- New EcoLogic and TechnoLogic features to sharpen focus on two of the fastest-growing areas in events management
- New best-practices case studies from high-profile events around the world, such as the Diamond Jubilee of Queen Elizabeth II; the London 2012 Olympic Games; the SXSW Festival in Austin, Texas; and the Papal Visit to Scotland of His Holiness Pope Benedict XVI
Special Events: Creating and Sustaining a New World for Celebration is written for today's and tomorrow's generation of event planners who will push the frontiers of the profession. Through technology, environmental sustainability, safety and security evaluation, these events will have a reach far beyond generating economic impacts.
About the Author
PROFESSOR JOE GOLDBLATT, ED.D., FRSA is currently executive director of the International Centre for the Study of Planned Events and Full Professor at Queen Margaret University, Edinburgh, Scotland. He was the founding president of the International Special Events Society and developer of the original Certified Special Events Professional (CSEP) program. An event tourism specialist, Goldblatt founded The Event Management Certificate Program at George Washington University, designed the first Master's of Business Administration concentration in Event Leadership at Johnson & Wales University, and created the Executive Certificate in Event Leadership at Temple University. He was the executive producer of his own multi-award-winning special-events firm and was named Professional Convention Management Association Educator of the Year. He is a founding member of the Event Solutions' Events Industry Hall of Fame, the recipient of two lifetime achievement awards, and the first educator to be inducted into the International Festivals and Events Association Hall of Fame.
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There's a few typos I found....
-Page 99 last paragraph says "10h-anniversary" so I believe the "t" is missing in "th".
-There was another one that may be a plural mistake. On page 99, the third paragraph under "Say It With Flowers" says "a wider range of floral products IS available" but it sounds like it should be "are". That one just seemed funky to me.
-Also, on page 125 it refers to salaries.com which does not exist. Salary.com is however a good resource for finding out how much the average salary for your position is in your area.