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Social Media Risk and Governance: Managing Enterprise Risk by [Mennie, Phil]
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Social Media Risk and Governance: Managing Enterprise Risk 1st Edition, Kindle Edition


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Review

""Risk and security are as critical as ever in enterprise social media. Phil Mennie's book has never been more timely, and I've not come across a more comprehensive, accessible and example-loaded book as this. This has to be the indispensable guide in this important area.""

Product Description

Few topics are as pressing to policy makers, business leaders and the risk management community as the secure and compliant management of social media. Social Media Risk and Governance is a practical guide to the components and considerations which make up a good social media governance strategy, spanning both external communications channels such as Facebook, Twitter and LinkedIn, as well as enterprise social networks within an organization.

Written by social media risk and governance expert Phil Mennie, Social Media Risk and Governance addresses the concepts which professionals in information security, marketing, compliance and risk management need to take into account in their daily practice, guiding us through policy evaluation, planning on social media, information security and fraud risks, how to respond to a crisis or to archive data and more. Featuring examples from companies such as BP, MasterCard, Netflix, PwC, Silk Road, UBS and Yelp, the book is designed to promote cross-functional working between professional users of social media, acknowledging the impact of these technologies across the business and the interaction of the various stakeholders when planning new activities to effectively harness the power of social media safely and successfully for their organization.


Product details

  • Format: Kindle Edition
  • File Size: 2434 KB
  • Print Length: 226 pages
  • Page Numbers Source ISBN: 0749474572
  • Publisher: Kogan Page; 1 edition (3 October 2015)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B0162XEI3S
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #1,160,491 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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