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Social Media Marketing Workbook: How to Use Social Media for Business (2019 Fall Updated Edition) by [McDonald, Jason]
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Social Media Marketing Workbook: How to Use Social Media for Business (2019 Fall Updated Edition) Kindle Edition

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Length: 454 pages Word Wise: Enabled Enhanced Typesetting: Enabled
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Product Description

Updated Fall 2019 Edition of the SOCIAL MEDIA MARKETING book!

    Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagram, and YouTube) and helps you to make a plan for how to market a business on social media.
    The book is based on an analogy - that social media is like a party and that you are the 'party thrower.' You need content just as you'd need food and entertainment, you need a promotion strategy just as you'd need invitations, and you need a systematic understanding of each social platform, just as you'd need a lot of technical knowledge to throw a great wedding or a great corporate meet-and-greet. Indeed, you'll be throwing a 'party with a purpose,' using social media marketing to build your brand and ultimately sell more stuff.
    Compare the Social Media Marketing Workbook to other books out there on the topic. It plays well with Social Media Marketing for Dummies, for example, and is an excellent companion to more conceptual books like Crushing It or Building a StoryBrand. It's the perspiration to their inspiration. It's the zig to their zag, and it's a book that gives you more than 500 social media marketing tips. It provides practical, hands-on knowledge for 2018 and 2019.
    Got questions? Just Google the author, Jason McDonald, and send him a quick email or message. The book includes massive links, videos, resources, and an amazing companion toolbook with free social media tools. It's a must buy book.

About the Author

Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 - online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as social media marketing and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he's not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.

Product details

  • Format: Kindle Edition
  • File Size: 96755 KB
  • Print Length: 454 pages
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B01HOWTR3W
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #58,417 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Amazon.com: 4.7 out of 5 stars 224 reviews
Kellylynn
4.0 out of 5 starsIf you know nothing about using social media for your business, this is the book to read
8 January 2019 - Published on Amazon.com
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12 people found this helpful
casey shelley
5.0 out of 5 starsA Workbook About Something I Don't Understand - That I Can Understand!
27 March 2017 - Published on Amazon.com
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19 people found this helpful
Mitchell Roshannon
5.0 out of 5 starsGood Book for Small Businesses
4 January 2019 - Published on Amazon.com
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8 people found this helpful
wei4funyo
5.0 out of 5 starsbecoming social media savvy
21 December 2018 - Published on Amazon.com
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4 people found this helpful