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Social Media Marketing by [Tuten, Tracy L., Solomon, Michael R.]
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Social Media Marketing 3rd Edition, Kindle Edition


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Length: 446 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Review

"This is a delightful, practical book and a great addition to the marketer's toolbox.  I have used the second edition successfully in the classroom, and I highly recommend this comprehensive update.  My favorite part is the ten relevant cases that bring social media marketing to life to deliver a valuable learning experience."  - Mark Burgess, President of Blue Focus Marketing and Adjunct Marketing Professor   
 

Product Description

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative.



**Winner of the TAA 2017 Textbook Excellence Award**



“Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”

TAA Judges Panel



Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives:


 


1.      Community


2.      Publishing

3.      Entertainment

4.      Commerce


The new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga.



The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.



Suitable for modules and courses on social media marketing.

Product details

  • Format: Kindle Edition
  • File Size: 17118 KB
  • Print Length: 446 pages
  • Page Numbers Source ISBN: 1526423863
  • Publisher: SAGE Publications Ltd; 3 edition (20 November 2017)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B077HYDCY1
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #399,930 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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Most helpful customer reviews on Amazon.com

Amazon.com: 3.5 out of 5 stars 5 reviews
Sarah F
4.0 out of 5 starsGreat book, but not optimized well as an e-book.
27 March 2018 - Published on Amazon.com
Verified Purchase
A. Knol
5.0 out of 5 starsImportant textbook about marketing's new direction
28 July 2018 - Published on Amazon.com
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Bowen McCasland
1.0 out of 5 starsi dont like school
15 December 2018 - Published on Amazon.com
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Sovannah
3.0 out of 5 starsthe textbook provided good advice on strategy and a nice introduction to social ...
1 May 2018 - Published on Amazon.com
One person found this helpful.
AmazonCustomer
5.0 out of 5 starsNICE
16 January 2019 - Published on Amazon.com

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