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The Social Media Bible: Tactics, Tools, and Strategies for Business Success, Third Edition Paperback – 13 Apr 2012
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Praise for The Social Media Bible
"The social media phenomenon is still ramping up, and this book provides useful and timely business advice."
--Vint Cerf, Father Of The Internet
"Social media and customer care are rapidly coming together. The Social Media Bible is a must-read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long-term social media strategy, this is the only resource book to have on your desk."
--Scott Ross, Senior Vice President, Sales and Marketing, NCO Group, INC.
"Lon Safko and The Social Media Bible address the key questions--Why should I take part in social media? How should I take part? How do I reap the greatest benefits?--while also providing the push to take the next step."
--Jeff Hagen, Director, Consumer Services, General Mills
"Lon Safko is a serial technologist who really understands social media and is also blessed with the gift of being a great communicator. His book deftly takes you from 'Social Media 101' all the way to PhD status in a format that is easy to browse, informative, and powerful."
--Tom Asher, Director, Consumer Relations, North America, Levi Strauss & Co.
"Effectively harnessing the power of social media is a top priority in corporate America. The Social Media Bible, with its informative and tactical approach, provides an easy-to-follow road map for how to do social media right."
--Todd Simon, Senior Vice President, Omaha Steaks
The Social Media Bible, Third Edition delivers the most comprehensive single resource available for marketing in the social media universe. This newly revised Third Edition offers technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies demonstrate how businesses have successfully implemented these strategies, using the newest social media tools. This new edition delivers:
Updates and changes to Google's search engine algorithms
More information on plug-ins, widgets, apps, and integration
Updates on Twitter and Yammer and new information on Google+
The latest in mobile marketing
About the Author
LON SAFKO is a marketing consultant with more than twenty-five years of experience in speaking, marketing, sales, strategic partnering, and e-commerce. He has founded fourteen successful companies, including Paper Models, Inc., holds three U.S. patents for 3D Internet advertising, has eighteen inventions in the Smithsonian Institution, and privately coaches companies on harnessing social media, marketing, and innovative thinking to create higher productivity and profits.
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Most helpful customer reviews on Amazon.com
1. If you have been looking for a nontechnical compilation of information about social media, The Social Media Bible provides that.
2. If you want a book that offers a context within which you can get an overview of and think about how to use social media, the SMB does that too.
3. If you want a reference volume that you can use as a quick guide to specific programs and applications, this book is very useful.
4. If you want a book that describes how to think about mixing and matching different social media applications, venues, and channels, The Social Media Bible offers this.
5. If you want to know what kinds of things go wrong with social media, and the lessons already learned from others' mistakes, this book will give you a good starting point.
As a small business owner I am primarily concerned with our company's clients, and our own way forward amid the rapid changes taking place. We simply cannot wait any longer to figure out how to effectively and profitably use social media tools.
The ever present constraints on time, funds, and the opportunity costs of delaying decisions are making the kind of information in The Social Media Bible essential, especially for nontechnical folks like me.
I recommend this book.
Disclosure: I have no connection to, nor contact with anyone associated with The Social Media Bible.
Ken Jones, PhD
The authors rely heavily on what are probably recorded statements from industry leaders in the various fields, and verbal transcripts tend to ramble on a bit when committed to paper. The transcripts could have used some heavy editing, which was probably impossible due to bruised corporate egos.
I wouldn't call this book a "bible", mainly because the subject is much too large for any one book to cover in-depth. But this book is the best attempt yet to cover the scope of the rapidly growing and evolving social media phenomenon. And as someone in the search marketing field, the book really opened my eyes to exactly how big the Social Media field really is, and for that, I give the book 5 stars.
The second issue that I have with this book is the fact that it is written for basic users but says it is the bible for business success. If businesses these days are looking to this for pro tips, tools, and strategies they are going to be sorely disappointed and unprepared.
But if you know very little to nothing about social media and want to read a lot of pages about stuff that is not relevant today but will give you the back story to media, this is the book for you. And if you happen to be new the QR codes are way too complicated and seem confusing in the book. The most use I found in this book is that it is good for learning definitions, if you don't already know them.
Read the Social Media Bible FIRST before you read any other book on Social Media.(I rank "Here Comes Everybody" by Clay Shirky as a strong second; however, it's written for a slightly different purpose.)
My company is in process of creating an online Library Of Mind Mapping using the ideas, suggestions, and solid usable knowledge so well recorded in SMB. Also, we'll be using the social media platform [...], the "usability" wisdom of Dr. Jakob Nielsen ([...]), and the pricing concepts of Chris Anderson (his book "FREE!") to bring a new way of visual thinking across all landscapes.
How fantastic and wonderful it is to be able to access these great warehouses of knowledge, wisdom, and ideas for so little cost.
Glenn L. Flock
President, G2F, Inc