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Social Media for Baby Boomers: How to translate your decades of knowledge and experience into social influence by [D'Souza, Sandra]
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Social Media for Baby Boomers: How to translate your decades of knowledge and experience into social influence Kindle Edition

5.0 out of 5 stars 1 customer review

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Kindle Edition, 27 Oct 2015
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Length: 124 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

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Do you feel you should be on social media but can't get your head around it like the younger generation?

That you've left it too late to use modern technology to your personal or professional advantage?

If you want to get into social media and keep pace with technology for your career or business, then this book is for you. Written in jargon-free language by a mature professional for mature professionals, it explains:

1. The right platforms for your business or brand;
2. Clear frameworks to create your ideal online profile;
3. Handy tips for setting up on social media;
4. Smart strategies for easy maintenance;
5. Current trends and how to be part of them.

Sandra D'Souza started her professional life as an accountant and has cultivated 20 years' worth of professional experience both in Sydney and London where she founded Curate Bee Digital in 2012. She found ways to use digital platforms to create social influence for her clients. She lives in Sydney with her husband and daughter. Connect with Sandra at

Product details

  • Format: Kindle Edition
  • File Size: 379 KB
  • Print Length: 124 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Rethink Press (27 October 2015)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B017AC8GFQ
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #487,888 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Top customer reviews

Format: Kindle Edition
This is a simple book to read but heavy with understanding. Even if you aren't a Baby Boomer I would recommend this publication from one of the preeminent woman in the Social Media space. Can't wait to see the online course which I hear is coming soon
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Most Helpful Customer Reviews on (beta) (May include reviews from Early Reviewer Rewards Program) 4.7 out of 5 stars 6 reviews
2 of 2 people found the following review helpful
5.0 out of 5 stars A great guide for the professional contemplating social media platforms for greater personal branding 4 March 2016
By Joe & Sharon Hopkins - Published on
Verified Purchase
Sandra D’Souza (2015) makes a compelling argument that professionals and businesses should use social media as a platform to gain positive exposure to greater branding of the individual, a product, or service. Her guide to understanding the customer, establishing key goals and objectives, developing and executing a strategy, through the design process will assist to identify proper platforms that will best suit the individual or business needs. She avoids the technical jargon and provides a straight-forward approach to making social media work for the individual, small business, or large enterprise.

As a professional 55 year old male working through a doctoral program, I have argued that social media requires large amounts of time with little benefit. D’Souza (2015) provides ample evidence that social media aids the professional in branding themselves and improving their public profile while enhancing a learning platform. She provides a five step frame work linked to “Six Golden Rules” to assist the novice as well as the experienced social media user to select the proper platforms and then set out to be a productive user.

The professional or small business owner intrigued by the idea of social media but unsure of the benefit, or concerned with time and resource demands, or uneasy with potential negative publicity will find Social Media for Baby Boomers (2015) easy to read and abundant with valuable insight.
5.0 out of 5 stars Very helpful - great explanation 9 December 2015
By Lou Coenen - Published on
An excellent book which is easy to read yet provides a solid introduction to the variety of Social Media options.

Social Media for Baby Boomers: How to translate your decades of knowledge and experience into social influenceThe book isn't just for Boomers - it actually is a very good primer which can be helpful for anyone who wants to get started using one - or more - forms of social media to communicate with family, friends, or even for running your own on-line business.
5.0 out of 5 stars Definitely a good read for a range of ages 18 January 2016
By Amazon Customer - Published on
This is such an accessible, well written, clear, entertaining and passionate book that just demystifies many social media platforms and inspires. Definitely a good read for a range of ages. Just brilliant!!
1 of 1 people found the following review helpful
4.0 out of 5 stars A great guide for seasoned professionals who want to stay "on trend", but were too scared to ask how. 7 December 2015
By MLS, Perth, Australia - Published on
Format: Kindle Edition
Don't be fooled by the "baby boomer" in the title! This practical guide is for everyone who wants to enhance their personal brand. It is a no-nonsense approach that takes readers through overcoming any misgivings about social media, makes a sensible case for building your authentic social media voice that connects with and contributes to your sphere of influence, and provides pragmatic guidance on how to schedule this into your week and your strategy. Great advice to ensure that you don't show up to the party after it's all over.
4.0 out of 5 stars Ask people what they think and they will be only too glad to tell you 14 July 2016
By Helen Ladewig - Published on
Most practical piece of advice I took from this is how to generate a conversation. Ask people what they think and they will be only too glad to tell you. Don't take it personally if the comment is negative - it's still a comment, which means that people are reading your posts and engaging with the ideas presented there. Always remember to make some questioning comment when posting so that you can generate thoughts for people to add to the conversation. A great little social media bible. Well done, Sandra!

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