- Format: Kindle Edition
- File Size: 11773 KB
- Print Length: 290 pages
- Publisher: McGraw-Hill Education; 1 edition (23 August 2013)
- Sold by: Amazon Australia Services, Inc.
- Language: English
- ASIN: B00D86G22S
- Text-to-Speech: Enabled
- Word Wise: Enabled
- Customer Reviews: 15 customer ratings
- Amazon Bestsellers Rank: #1,041,979 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
The Social Employee: How Great Companies Make Social Media Work Kindle Edition
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About the Author
CHERYL BURGESS and MARK BURGESS are founders of Blue Focus Marketing, an award-winning social branding consultancy and recipient of the 2012 MarketingSherpa Reader's Choice Award for Best Social Media Marketing Blog. Connect via Twitter @ckburgess, @mnburgess, @BlueFocus, @SocialEmployee. www.bluefocusmarketing.com
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Top international reviews
I don't understand how it's organised in the chapters and I don't think the the authors do either, since it starts repeating itself towards the end.
I now have a lot of information but because of the difficulty in reading it I still don't have clear answers to the central questions in this book.
The reflection doesn't seem yet mature but I would still recommend this book because it's a solid starting point to a more general conversation on social media and business. It's also a rare topic, we aren't talking about social employees enough!
Maybe social media is "everything." Or maybe it's not. Either way, it's a bunch of baloney unless the nature ("culture") of the inards of the organization is aligned to bring social media alive and keep it energetic and growing. Enter the fully empowered ... Social Employee. This book is a landmark that converts the power of social media from fiction to fact.
For me theory and ideas are the icing on the cake. The cake, in books like this, is case studies. And though I buy, big time, the all-important intellectual structure offered here, it's the rich, detailed, compelling cases I love.
I used the word "landmark" a couple of sentences ago. There's not an iota of hyperbole. Cheryl and Mark Burgess have taken the power of "social" many steps down the path to impact and excellence. Without this "stuff," social is close to a joke.
The Burgess’s admit that we are still in the ‘first inning’ of this social revolution – that even though as managers we have come to rely on cold, hard data – we must make do for now with the limited anecdotes and best practices we have. For some, this already ends the conversation. For others, this sobering fact is what makes the book – and a socially-engaged workspace – so damn rewarding.
Nevertheless, The Social Employee is a compelling case for today’s corporate leaders to embrace social media in the office and empower their employees. As the Burgess’s retell case study after case study, it becomes abundantly clear that social media interactions between brands and consumers isn’t just a fad – it’s an ongoing conversation that will grow and continue whether or not we take part in it. And while overzealous missteps can be detrimental, avoiding the conversation altogether can be disastrous.
Overall, the book provides a holistic social strategy that is both honest and effective. It takes into consideration the limitations and realities of where we are in the evolution of online media and does not promise to be the all-good-all-the-time savior that too many fantasize it will be. However, The Social Employee still promises benefits for the companies that are willing to unchain their employees and enable them to be integrated into the social messaging and, more importantly, listening components of a modern corporation.
This book will be enjoyed by both managers already knee deep in social empowerment, providing them with unique perspectives and best practices to progress their efforts, as well as by managers cautious of the dangers of mismanaged social media.