'Engaging, fact-filled and profoundly illuminating. It's inspiring to read - and it should help make the world a lot better.' Cass Sunstein, author of Nudge
The rise of social media has sent our social instincts into overdrive, and the impact of our networks has never been greater. But what if we could reclaim the positive power that influences our decisions, to behave better and be happier? In this groundbreaking book, Sanders and Hume build on the incredible findings of their own cutting-edge research from their work at the world's first Nudge Unit, as well as illuminating case studies from experts around the world, to show how small changes in our environments can have a huge impact on where our instincts lead us. At a time when our trust in each other is being destroyed on a global scale, it's never been more important to understand what motivates us and how to use our predictable behaviours to drive positive change. From helping us to run more cohesive organizations, to building important relationships and connections that matter, this is an essential roadmap back to our better social selves.
About the Author
Susannah Hume is an Associate Director at King’s College London, and former Principal Research Advisor at the Behavioural Insights Team. She has dedicated her career to promoting education and political empowerment among young people, with a multidisciplinary background in political science and public policy, statistical methods, behavioural economics, business and English, including an MSc from the London School of Economics and Political Science.