$59.97 + FREE Delivery
Only 2 left in stock.
Ships from and sold by Book Depository UK.
$59.97 + FREE Delivery
Other Sellers on Amazon
Add to Cart
$52.20
+ $11.10 Delivery
Sold by: Amazon US
Add to Cart
$62.78
+ $5.00 delivery
Sold by: Speedyhen AU
Add to Cart
$72.49
+ FREE Delivery
Sold by: BuyGlobal
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability Paperback – 26 Mar 2010


See all 4 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle
Hardcover
$117.93
Paperback
$59.97
$51.76
click to open popover

Product details

  • Paperback: 224 pages
  • Publisher: Pearson Education (US); 1 edition (26 March 2010)
  • Language: English
  • ISBN-10: 0134384997
  • ISBN-13: 978-0134384993
  • Product Dimensions: 15.2 x 1.8 x 22.7 cm
  • Boxed-product Weight: 299 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 83,937 in Books (See Top 100 in Books)

Product description

Review

"Pricing innovation is not for the timid," conclude Jagmohan and Zhang (both, Wharton School, Univ. of Pennsylvania), "getting the pricing right is, in the end, both art and science." Nonetheless, they endeavor to broach the subject with an accessible range of modern price-setting techniques. Smart Pricing is at its best in consolidating "the art" of inventive price discrimination, assembling best practices from different companies across industries. Smart Pricing does provide an adequate, instructive primer on less conventional approaches to price decision making. Summing Up: Recommended. General readers; undergraduate students at all levels; professionals. -- S. M. Mohammed, SUNY Fredonia. Reprinted with permission from CHOICE, copyright by the American Library Association.  

About the Author

Professor Jagmohan S. Raju is the Joseph J. Aresty Professor at the Wharton School and the Chair of the Marketing Department. He is also the Executive Director of the Wharton-Indian School of Business partnership. Before becoming an academic, Professor Raju worked with the Tata Administrative Service and Philips India Ltd.

 

He has a Ph.D., M.S., M.A. Stanford University; an MBA from IIM, Ahmedabad; and a BTech from IIT Delhi. He was recognized for the best academic performance in his class for each of the two years he studied at IIM Ahmedabad, a merit scholarship at IIT Delhi, and the President’s Gold Medal at Punjab Public School, Nabha.

 

Professor Raju is the past Marketing Editor of Management Science and the Past President of the INFORMS Society for Marketing Science. His main areas of research include competitive marketing strategy, pricing, retailing, sales promotions, sales force compensation, corporate image advertising, and strategic alliances. He has supervised 12 doctoral dissertations to date. He coordinated the Wharton Marketing Department’s PhD Program. He serves on Wharton’s Academic Personnel Committee, and Globalization Committee.

 

His research papers have won the John DC Little best paper award (twice), the Frank Bass dissertation paper award (twice) and several other recognitions. He has received several teaching awards, some of which include the George Robbins Teaching Award and Marketing Teacher of the Year while he was at UCLA; Wharton Executive MBA Teaching Awards; Wharton Miller-Sherrerd Core Teaching Award, and the Indian School of Business Teaching Award. Professor Raju teaches the core marketing class and the pricing elective at Wharton.

  

Professor Z. John Zhang is a Professor of Marketing and Murrel J. Ades Professor at The Wharton School of the University of Pennsylvania. He earned a Bachelor’s degree in Engineering Automation and Philosophy of Science from Huazhong University of Science and Technology (China), a Ph.D. in History and Sociology of Science from the University of Pennsylvania, and also a Ph.D. in Economics from the University of Michigan.

 

Prior to joining Wharton in 2002, John taught pricing and marketing management at the Olin School of Business of Washington University in St. Louis for three years and at Columbia Business School for five years. In the past eight years, John has also taught pricing to over two thousand Chinese executives in Mandarin as part of Wharton’s executive education and other outreach and collaborative programs. He also won the 2003 EMBA Electives Teaching Award for teaching pricing to Wharton EMBAs.

 

John’s research focuses primarily on competitive pricing strategies, the design of pricing structures, and channel management. He has published many articles in top marketing and management journals on various pricing issues such as measuring consumer reservation prices, price-matching guarantees, couponing, rebates, targeted pricing, access service pricing, choice of price promotion vehicles, channel pricing, price wars, and the pricing implications of combative advertising. In recent years, he has also developed a keen interest in the movie and telecom industries. He has also published a number of articles in Chinese on pricing and retailing issues in China. He currently is collaborating with scholars in many countries to explore various pricing and channel issues in emerging markets and beyond. He won the 2001 John D.C. Little Best Paper Award and the 2001 Frank Bass Best Dissertation Award, along with his co-authors, for his contribution to the understanding of targeted pricing with imperfect targetability.

 

As part of his service to the marketing community, John serves as Associate Editor for Quantitative Economics and Marketing. He is also an area editor for Marketing Science and Management Science.

 


No customer reviews


Review this product

Share your thoughts with other customers

Most helpful customer reviews on Amazon.com

Amazon.com: 4.0 out of 5 stars 48 reviews
Steven Forth
4.0 out of 5 starsGood Stories, Lacks Framework
4 September 2010 - Published on Amazon.com
Verified Purchase
One person found this helpful.
myselfff
5.0 out of 5 starsTook John Zhang's class. Brilliant man, brilliant book.
21 August 2013 - Published on Amazon.com
Verified Purchase
2 people found this helpful.
Dillon
5.0 out of 5 starsGreat book intended to build company profits through innovative pricing ...
25 February 2017 - Published on Amazon.com
Verified Purchase
Olaf
4.0 out of 5 starsA good introduction to alternative pricing models
4 December 2010 - Published on Amazon.com
Verified Purchase
5 people found this helpful.
Cynthia Kocialski
5.0 out of 5 starsPractical Advice and Examples on Pricing
23 April 2014 - Published on Amazon.com
Verified Purchase
One person found this helpful.