You don't need to own a Kindle device to enjoy Kindle books. Download one of our FREE Kindle apps to start reading Kindle books on all your devices.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Kindle Price: $16.99
includes tax, if applicable

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Simply Brilliant: How Great Organizations Do Ordinary Things In Extraordinary Ways by [Taylor, William C.]
Kindle App Ad

Simply Brilliant: How Great Organizations Do Ordinary Things In Extraordinary Ways Kindle Edition


See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
$16.99

Length: 274 pages Word Wise: Enabled Language: English

Kindle Monthly Deals
Kindle Monthly Deals
New deals each month starting at $1.49. Learn more

Product description

Product Description

'There's no such thing as an average or old-fashioned business, just average or old-fashioned ways to do business. In fact, the opportunity to reach for extraordinary may be most pronounced in settings that have been far too ordinary for far too long'

Far away from Silicon Valley, in familiar, traditional, even unglamorous fields, ordinary people are unleashing extraordinary advances that amaze customers, energize employees, and create huge economic value. Their secret? They understand that inventing the future doesn't just mean designing mobile apps and developing virtual-reality headsets.

In Simply Brilliant, the visionary co-founder of Fast Company William C. Taylor goes behind the scenes at some of the unsung organizations that are revolutionizing their otherwise humdrum fields. These unlikely agents of change range from a parking garage that also serves as a wedding venue, to a military insurance company that puts salespeople through simulated overseas deployment.

The message is both simple and subversive: in a time of wrenching disruptions and exhilarating leaps, of unrelenting turmoil and unlimited promise, the future is open to everybody. Simply Brilliant illustrates how breakthrough creativity and breakaway performance can be summoned in all industries, if leaders dare to reimagine what's possible in their fields.


Product details

  • Format: Kindle Edition
  • File Size: 872 KB
  • Print Length: 274 pages
  • Page Numbers Source ISBN: 1591847753
  • Publisher: Penguin (20 September 2016)
  • Sold by: Penguin UK
  • Language: English
  • ASIN: B01FLEBTTA
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Not Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #159,461 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
click to open popover

Customer reviews

There are no customer reviews yet on Amazon.com.au.
5 star
4 star
3 star
2 star
1 star

Most Helpful Customer Reviews on Amazon.com (beta) (May include reviews from Early Reviewer Rewards Program)

Amazon.com: 4.6 out of 5 stars 42 reviews
2 of 2 people found the following review helpful
4.0 out of 5 stars Creative strategies aren't just for Silicon Valley 14 March 2017
By Wally Bock - Published on Amazon.com
Format: Kindle Edition Verified Purchase
“Insanity is doing things the same way and expecting a different result.”

I’m sure you’ve heard that line, or something like it. I’ve heard it attributed to Albert Einstein, Mark Twain, and “an ancient Chinese proverb.” Whoever said it first captured an elemental truth in a single pithy line. It could be the tagline for William C. Taylor’s book, Simply Brilliant: How Great Organizations Do Ordinary Things in Extraordinary Ways. The basic premise is: “The first rule of strategy is that how you think shapes how you compete.”

Taylor is one of the founders of Fast Company magazine. That publication is associated primarily with Silicon Valley and what we commonly call “technology.” The examples in this book are from outside Silicon Valley and mostly in businesses that aren’t based on “technology” of any kind. Taylor put it this way:

“Simply Brilliant is addressed to leaders who are determined to thrive, not just survive, who aim to write compelling stories of success no matter their industry or field of endeavor.”

Those examples include decidedly low-tech businesses like supermarkets and the manufacture of welding machines. Simply Brilliant is about companies that are doing things differently and successfully. They all think differently, and therefore have their own unique view of what strategy means for them.

In one sense, this book is a lot like Scott McCain’s excellent Collapse of Distinction. On another front, it’s very much like David Burkus’s excellent book Under New Management. Those books would make great companion reads to Simply Brilliant.

Who Should Read This Book

I’d recommend this book to almost anyone in business, because it will stimulate your thinking and help you see your own situation from different angles. That said, there are a few people that I think would really get a lot from this book.

If you believe that innovation is something that involves technology and not much else, you need this book to understand what the real world is like outside Silicon Valley and the technology bubble. Two of the great examples here have been around for more than a century, and their innovation isn’t as much about technology as it is about how they organize and think about the people who work at the company and the people who are their customers.

If you’re just starting out in business, Simply Brilliant is an excellent antidote to all the lightweight writing about innovation and strategy. It’s an excellent look at how real companies in the real world are doing things that work.

What’s in the Book

The book is organized into four sections with two chapters in each section. The first part is the suggestion to “Stop trying to be the best; strive to be the only.” Part two is “Don’t let what you know limit what you can imagine.” Part three is “It’s just as important to be kind as to be clever.” Yes, if you recognize that, it is based on Jeff Bezos’ commencement address.
Part four is titled “The allies you enlist matter more than the power you exert.”

One thing I liked about Simply Brilliant is that you don’t have to read it straight through. You can read each of the sections independently. Whatever you decide to read, and whatever you decide to read first, make sure to read the prologue and the epilogue. They set up everything else in the book and bring things full circle. The epilogue helps put the reading from the rest of the book into perspective by asking a series of questions to help you think through where you are and where you might want to go. Here they are.

1. Can you develop a definition of success that allows you to stand apart from the competition and inspires others to stand with you?
2. Can you explain clearly and compellingly, why what you do matters and how you expect to win?
3. Are you prepared to rethink the conventions of success in your field and the logic of your success as a leader?
4. Are you as determined to stay interested as to be interesting?
5. Do you pay as much attention to psychology and emotion as you do to technology and efficiency?
6. Do the values that define how your organization works reflect the values proposition around which it competes?
7. Are you as humble as you are hungry?
8. Are you prepared to share the rewards of success with all those who had a hand in achieving it?

Bottom Line

Simply Brilliant: How Great Organizations Do Ordinary Things in Extraordinary Ways is an excellent mind stretcher of a book that will be especially interesting to people who think about how their organization works. Some people may not like the fact that there are very few prescriptions here and no bulleted lists of action steps. Instead, there are inspiring examples. That’s good enough for me, and it may be good enough for you, too.
2 of 2 people found the following review helpful
5.0 out of 5 stars Inspirational with real world examples to support the author's thesis 26 November 2016
By Wayne - Published on Amazon.com
Format: Kindle Edition Verified Purchase
The author provides great examples of how companies in any industry can achieve more, be more in tune with their customers through an innovative culture, and with little tweaks in mindset and approach, become "simply brilliant." Great read. Highly recommend it to leaders and team members.
2 of 2 people found the following review helpful
5.0 out of 5 stars Incredible book from Bill Taylor! 26 September 2016
By BTomoff - Published on Amazon.com
Format: Kindle Edition Verified Purchase
"Simply Brilliant" is a must read for all professionals who are truly curious about what is involved to be exceptional personally and professionally. Loved the discussions of the various companies and their willingness to add value by being involved in this book effort. Thank you, Mr. Taylor, for this incredible effort...I could not put the book down!
5.0 out of 5 stars Great book to go from good to great 9 April 2017
By HVL - Published on Amazon.com
Format: Kindle Edition Verified Purchase
I really loved the companies selected by the author. They are truly amazing and inimaginable but have definitely great subjects to learn from. I'm sure those companies will have world recognition soon and the book provides great insights, information and ideas to implement breakthrough techniques in our companies.
1 of 1 people found the following review helpful
5.0 out of 5 stars Great book if you have big goals for your business 17 October 2016
By Mike - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Very inspiring and easy to understand book. Challenges leaders to think differently about their business and what it takes to succeed. The book is rich with examples and case studies that make it an easy yet worthwhile read.

Where's My Stuff?

Delivery and Returns

Need Help?