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Simplify: How the Best Businesses in the World Succeed by [Koch, Richard, Lockwood, Greg]
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Simplify: How the Best Businesses in the World Succeed Kindle Edition

5.0 out of 5 stars 2 customer reviews

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Kindle Edition, 17 Oct 2016
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Length: 224 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product Description

Are you ready to become the next market leader?

Investor and successful entrepreneur Richard Koch and venture capitalist Greg Lockwood have spent years researching what makes successful companies—such as IKEA, Apple, Uber, and Airbnb—achieve game-changing who status. The answer is simple: They Simplify.

Take Your Business from Startup to Game Changer. Start simplifying today.

Product details

  • Format: Kindle Edition
  • File Size: 7724 KB
  • Print Length: 224 pages
  • Publisher: Entrepreneur Press (17 October 2016)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B01KEL4G4K
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #73,314 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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Format: Kindle Edition Verified Purchase
Koch and Lockwood unwrap the mysteries behind how to take a good business and turn it into a real star. With numerous case studieands real world examples they pull back the curtain on exactly what it takes to create a sizable market share (or dominate a market) as well as creating sizeable and highly profitable revenues. Apart from anything else, what I felt as I read “Simplify” was a sense of relief. For decades my clients have told me that I had a knack for turning complex concepts into simple but effective strategies and tactics. The reality is that I have always thought that I did that because I do not have a brain that copes with complexity. Turns out that I’m in good company! Koch and Lockwood give example after example of great entrepreneurs who simplified their way to success including Henry Ford, Walt Disney and Steve Jobs, to name but a few. Thanks to the authors I now understand that I can relax my way to greater success. Buy the book, implement the formula and reap the rewards.
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Format: Kindle Edition Verified Purchase
One of the best business strategy books I have ever read (and I've read quite a few). I really like the simplifying model and the way it is explained. You can see it in action around you and helps to focus on developing a good business strategy yourself.
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Most Helpful Customer Reviews on (beta) (May include reviews from Early Reviewer Rewards Program) 4.8 out of 5 stars 32 reviews
10 of 10 people found the following review helpful
4.0 out of 5 stars Proposition-Simplification Proposition-simplification differs from price-simplification with its focus on making the product or 10 April 2017
By Ian Mann - Published on
Format: Kindle Edition Verified Purchase
The need to simplify your personal life as well as your business, is not new. Every second year I have brought to readers’ attention another book on the subject, so here is my biennial contribution.
What makes this book valuable is that it focuses directly on sustainable economic growth. The authors have identified two types of growth that flow from the exercise of simplification: proposition-simplification and price-simplification. These two methods of growing the company are fundamentally different and the decision to pursue one form of simplification over another must be made on reliable grounds.
The decision must take cognizance of the culture of the company and its appetite and ability to pursue one type of simplification over the other. Further, the nature of both the company’s offering and the nature of the market will affect the decision-making process.
I will describe how the two types of simplification unfold through the descriptions of some of the well-known businesses used in the book as examples.

Price simplification
The sole objective of price-simplification is to slash the costs of the product or service to the consumer.
Henry Ford achieved price-simplification by reducing the variety of cars his company initially offered down to one, and in only one colour –black. The very design of the car was aimed at giving people what they needed and nothing more – a way to move faster than on horseback. Ford worked constantly on redesigning his factories so that more cars could be produced ever more cheaply. The company’s success was directly correlated to the constantly dropping selling price.
IKEA, the mass retailer of affordable, attractive furniture, redesigned their products so that they could be flat-packed, saving the company transport and storage costs. This price-simplification model also involved co-opting customers into the sales process to further reduce costs. Not only are there no salespeople for you to discuss your decorating needs with, you select the furniture yourself, but you even take it home yourself in a flat-pack. Then, you assemble the furniture from their remarkably clear instructions.
McDonald’s reduced the price of their burgers by reducing variety, and automating processes wherever possible. They also speeded up the delivery of the food, so allowing for a faster flow-through of customers, and eliminated the cost of waiters. Customers essentially serve themselves.
Honda entered the American market by reducing the power of the motor-cycles they offered, and scaling down their offering to the larger segment of small motor-cycle users. Honda also lowered their costs of labour, their most expensive component, through efficiencies of production and management.

Proposition-simplification differs from price-simplification with its focus on making the product or service a joy to use. The price is not a factor and many who are proposition-simplifiers are more expensive than their competitors. This category benefits from people’s willingness to pay more, if that is what it takes to own something that is easier to use, or more useful or more aesthetically pleasing.
Apple Macintosh effectively created the high-end customer segment by manufacturing products that were more intuitive for the user, more user-friendly and more beautiful.
Uber has made the experience of using a taxi quicker through the software that hails the drivers closest to you. The newer cars required for use by Uber drivers are expected to be more reliable, comfortable, and the whole experience is often cheaper than conventional taxis. This combination of the speed of getting a ride and the convenience of not having to pay cash, are among many features that have made Uber hugely successful, and an extremely valuable company.
The computer scientists at Xerox PARC invented the modern PC, the mouse and much, much more. However, they failed to capitalize on their inventions partially because they never focused on process simplification. “They snatched defeat from the jaws of victory because they liked complexity more than they liked simplicity,” the authors explain.
Process-simplification and the monetization of these technological innovations were left to the late, great Steve Jobs. He brought Apple back to profitability by focusing on just two models of the Mac and producing the easiest-to-use, most fun personal computer on the market.
Then came the iPod, another extraordinary example of proposition-simplification. Existing MP3 players were “horrible, absolutely horrible.” They were difficult to use and held about sixteen songs. Jobs and the team devised a far simpler player that had a drive that would hold a thousand songs, with a FireWire connection to sync the thousand songs in under ten minutes, and a battery that would last through a thousand songs.
Apple is a prime example of a proposition-simplifier.
What tactics your context requires to use the principle of simplification, will be completely unique. The value of this book is the awareness of the power of simplification, and the guidance it offers to the process: the rest is up to you.

Readability Light -+-- Serious
Insights High --+-- Low
Practical High +---- Low

*Ian Mann of Gateways consults internationally on leadership and strategy and is the author of the soon to be released ‘Executive Update’.
1 of 1 people found the following review helpful
5.0 out of 5 stars "Obvious" is a term of Hindsight 10 June 2017
By Don Juan - Published on
Verified Purchase
This book takes what is "obvious" and distills from the hindsight(s) of the last 100 + years, a Process whereby one may become the next 'disruptor' of the status quo; the window where fortunes are made.

The steps are deceptively simple. The key? Knowing what questions to ask. That is what this book teaches.

Look beyond the 'hindsight' mentality to the principles taught; those are the timeless essence this book reveals and presents.

Is this of any value? Only if one incorporates the principles & questions to identify the opportunities ever unfolding in our highly complex & inter-dependent economy.
2 of 2 people found the following review helpful
5.0 out of 5 stars Title says it all ! 10 February 2017
By Jerry floros - Published on
Format: Kindle Edition Verified Purchase
It's one of the best books on the subject matter and it explains with real-life examples (Apple, Amazon, Google, etc...) how exponential growth can be achieved through simplifying a product or service.
A must-read and highly recommended !
5.0 out of 5 stars This book will succeed to chamge my company! 13 April 2017
By Frederik Van Lierde - Published on
Format: Kindle Edition Verified Purchase
Often we hear entrepreneurs talking about the big valuations of companies. Ex. why Facebook bought WhatsApp for billions and we dream....

Now this book was the first book who really explained why some events happens in the business world. Even i am many years in busines, the book was an eye opener and today we start reviewing our company with this book in mimd.
5.0 out of 5 stars Stories that clarifies 25 March 2017
By Anibal Suarez - Published on
Format: Kindle Edition Verified Purchase
Stories Counts... With a lot of cases there are mines of learning of how many companies suceed in the long run