It's a devastating insight. The key to global business success is to simplify a company's offering. To make it easier, more useful, more appealing. Koch and Lockwood make a compelling case, in this must-have book. (Lord Chris Smith Master of Pembroke College, Cambridge University
A remarkable job - not only in explaining the principle, but in walking the talk: the book is simple too. Great stories, great ideas, and lots of practical advice for managers and entrepreneurs (Professor Andrew Campbell Ashridge Strategic Management Center
Koch practises what he preaches. He simplifies the essence of Bruce Henderson and Michael Porter for a much wider audience. (Dr Peter Johnson Fellow of Exeter College, Oxford University
The bestselling author of The 80/20 Principle
reveals the powerful principle of simplifying
as a strategy for any company to create new markets and soaring profits.