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Simplicity Marketing: End Brand Complexity, Clutter, and Confusion by [Steven M. Cristol, Peter Sealey]

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Simplicity Marketing: End Brand Complexity, Clutter, and Confusion Kindle Edition

5.0 out of 5 stars 1 rating

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Length: 296 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description


"Demonstrates keen insight into the growing complexity of people's lives and the need for brand marketers to understand the importance of stress reduction and simplicity in their approach. The book lays out a clear, focused strategy that will be a key ingredient for building successful relationships between people and brands in the 21st century." -- Doug Daft, Chairman and CEO, The Coca-Cola Company

"A breakthrough book that introduces one of the big ideas of the next decade. The 4 R's will become a key conceptual management tool in today's complex, cluttered, fast-changing environments. And rarely is so important a book so fun and inspiring." -- David A. Aaker, Vice Chairman, Prophet Brand Strategy, and co-author of Brand Leadership

"The 4 R's will be especially helpful to marketers in our rapidly changing marketplace." -- R. L. Wehling, Global Marketing Officer, Procter & Gamble

"In a world of dizzying technological change and ever-expanding choice, simplicity becomes the ultimate customer benefit. The 4 R's are the blueprint for delivering it. Must reading for all marketers and CEOs." --Stephen Graham, former VP Marketing Communications Worldwide, AT&T

"A clear new way of thinking about marketing in a fragmented digital age. We're using the four R's to build sales, brand equity, and competitive advantage for Fortune." --Jack Haire, President, The Fortune Group --This text refers to the paperback edition.

About the Author

Steven M. Cristol is a leading authority on brand strategy and a consultant to leading technology companies. He is co-author of Essentials of Media Planning: A Marketing Viewpoint, now in its third edition and translated into five languages. --This text refers to the paperback edition.

Product details

  • ASIN : B000FC0UDA
  • Publisher : Free Press (11 March 2001)
  • Language : English
  • File size : 1585 KB
  • Text-to-Speech : Enabled
  • Enhanced typesetting : Enabled
  • X-Ray : Not Enabled
  • Word Wise : Enabled
  • Print length : 296 pages
  • Customer Reviews:
    5.0 out of 5 stars 1 rating
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Brandon H.
5.0 out of 5 stars Innovative Marketing
Reviewed in the United States on 23 January 2001
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