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20 Simple Shortcuts to Small Business Success: Marketing, Mindset, Money and Productivity Tips to Help You Run Your Business Better by [Exeter, Kelly]
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20 Simple Shortcuts to Small Business Success: Marketing, Mindset, Money and Productivity Tips to Help You Run Your Business Better Kindle Edition

4.9 out of 5 stars 25 customer reviews

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Length: 85 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product Description

"I was expecting a dry business book and was surprised and so excited that it wasn't all business, but health and wellness too ... almost a life hack book as well as a business book. It made me want to keep reading and learning more. Love that!" ~ Virginia Johnson

"I just wanted to thank you for writing the book I needed to read. To be completely honest, I didn't intend to read it all the way through but it's so well written, so logical and so full of great advice that I read it in one sitting. I love that you've provided real, actionable strategies that I can use to help myself - I just need to work through my tendency to put off decisions so I can select the right element to work on first!" ~ Kirsty Russell

"When faced with obstacles, be it in personal or professional life, I usually get as far as purchasing the book - all with good intention. But in all honesty, when I'm already filled with doubt and lacking motivational thoughts, reading a book just becomes another 'thing to do' in order to get where I want to be. So it generally never happens. I read this book in one sitting. It inspired me to make a few simple changes that I could implement immediately. It will become an easy reference when I need a quick refresher. I would recommend it to anyone that feels a bit overwhelmed with their currently juggling act of responsibilities, or even those who usually have it all together but need a reminder that they are in fact equipped to make the changes to regain control of the driver's seat." ~ Melanie Gray

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What does a successful small business look like?

After 10 years in small business I’ve come to the conclusion that a successful business looks like this:

It’s one that’s both profitable, and also set up so the business owners have the emotional resilience to surmount all the challenges thrown their way.

Over the years I’ve signed up for hundreds of courses and downloaded countless free e-books and resources. Resources that suggested I should:

• Implement complex marketing strategies.
• Spend absurd amounts of time developing products that may never sell.
• Approach business in a way that was fundamentally opposed to my personal, professional or lifestyle goals.

None of those resources made my business more resilient or successful. None of them made my business life easier. Eventually, I realised I had to stop looking for magic bullets because they didn’t exist. What did exist, however, were shortcuts. Faster pathways to achieving the success I was looking for.

It took 10 years and thousands of dollars for me to figure out the shortcuts I share in this book. Hopefully, you’ll benefit from them much earlier in your business journey.

Product details

  • Format: Kindle Edition
  • File Size: 395 KB
  • Print Length: 85 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: Swish Publishing (10 October 2016)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B01MAV3D8Q
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.9 out of 5 stars 25 customer reviews
  • Amazon Bestsellers Rank: #13,633 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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If you're a small business owner, you're no doubt already stressed, tired and overwhelmed and seriously don't have the time to read a business book. But... if you only read one business book - make it this one.
Why?
1. It's a quick and easy read, that you will fly through in no time.
2. It's written in a logical and concise fashion. No babbling or unnecessary information.
3. It covers all areas of small business from self-care through to productivity, and marketing.
4. It's something you'll be able to keep on hand and refer back to.
5. If you are overwhelmed and lacking time, it will help you take the necessary steps to take control of your life and your business.
Enough from me - get reading.
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This book is full of fantastic tips for all aspects of being a small business owner or sole trader. It covers marketing, financial stuff and scheduling, but also aspects such as health and exercise, which you might not associate with business success -- but of course if you're not healthy you won't have as much energy to put into your work. I read this book in one hit -- it's well-written and very easy to read -- but now plan to go through it again to pull out stuff that's especially relevant for me and my business. I'd recommend this book to anyone running their own business; I've learnt a lot from it already. Thanks, Kelly!
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I have been following Kelly for a little while and have recently become hooked on her Straight and Curly podcast, so I was excited when she released 20 Simple Shortcuts to Small Business Success. I particularly enjoyed the format of this book as it was in short, sharp, easily digestible chunks and she got straight to the point with her tested tips, rather than waffling on about theories. This is a great book if you really are looking for simple solutions to improve your business. Thanks Kelly!
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As someone who has just launched themselves into the exciting, yet often daunting, world of their own small business, I absolutely loved this book. So easy to read that I did so in one sitting, but that's due to the clear writing, not because it was 'light-on'. On the contrary, every part of the book was rich in ideas, relevant and useful for me and immediately actionable. The section on establishing routines was a particular 'light bulb moment' for me as a sole operator. Perfect for those just starting out in small business on their own, it will give you some great tips to easily action that will, in turn, boost your confidence.
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Whether you are fresh to the world of self-employment, or a seasoned small business professional looking for a bit of a rev-up, this is the book for you.

Kelly shares her own experiences, good and bad, to provide a template for the basics of running a business. Great to see personal health and wellbeing getting a mention as it is so fundamental to business success and longevity.

Well written, articulate, easy to read and apply. I would definitely recommend this book for information and inspiration. I can see myself referring back to it in the future.

Thanks Kelly!

Georgia D
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I love Kelly's honest, relatable, authentic style of writing and this book definitely didn't disappoint
Kelly is incredibly relatable, and her insights into both business and personal self care are pretty awesome. If you're looking for some inspiration, support and ideas for running your business I would seriously recommend grabbing a copy (especially while it's still free!). It's a quick and easy read at 110 pages and broken down into bite-sized chunks, so a very easy read!
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I think it's one of the most effective, straight to the point, motivational business strategy books I have read. I have implemented many new strategies into my business life, which in turn is helping me return to a balanced whole life. I would urge anyone feeling a little overwhelmed with their current situation to purchase and read this book. It will offer you an excellent, achievable starting point to get back on track - and fast!
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If we did all the stuff that Kelly suggested (much of which we "know" we should be doing already) we would all live happier and healthier lives .. add to this to the business context and there is an improvement pretty much guaranteed. The book is clear and easy to read like all of Kelly's books. It makes good suggestions but written in a way that doesn't lecture - but rather suggests why this way might work for you too.
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