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Carlos Ghosn

Shift: Inside Nissan's Historic Revival Hardcover – 28 December 2004

by Carlos Ghosn (Author), Philippe Ries (Author), John Cullen (Translator)

47 ratings

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In Shift, Carlos Ghosn, the brilliant, audacious, and widely admired CEO of Nissan, recounts how he took the reins of the nearly bankrupt Japanese automotive company and achieved one of the most remarkable turnarounds in automotive—and corporate—history.When Carlos Ghosn (pronounced like “phone”) was named COO of Nissan in 1999, the company was running out of gas and careening toward bankruptcy. Eighteen short months later, Nissan was back in the black, and within several more years it had become the most profitable large automobile company in the world. In Shift, Ghosn describes how he went about accomplishing the seemingly impossible, transforming Nissan once again into a powerful global automotive manufacturer. The Brazilian-born, French-educated son of Lebanese parents, Ghosn first learned the management principles and practices that would shape his decisions at Nissan while rising through the ranks at Michelin and Renault. Upon his arrival at Nissan, Ghosn began his new position by embarking on a three-month intensive examination of every aspect of the business. By October 1999 he was ready to announce his strategy to turn the company around with the Nissan Revival Plan. In the plan, he consistently challenged the tradition-bound thinking and practices of Japanese business when they inhibited Nissan’s effectiveness. Ghosn closed plants, laid off workers, broke up long-standing supply networks, and sold off marginal assets to focus on the company’s core business. But slashing costs was just the first step in Nissan’s recovery. In fact, Ghosn introduced changes in every corner of the company, from manufacturing and engineering to marketing and sales

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Product details

Publisher : Crown Pub (28 December 2004)
Language : English
Hardcover : 232 pages
ISBN-10 : 0385512902
ISBN-13 : 978-0385512909
Dimensions : 16.1 x 2.06 x 24.26 cm

Customer Reviews:
47 ratings

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Patrick Navin

Fascinating

Reviewed in the United Kingdom on 18 May 2014

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Ghosn does come across as a bit of an ego, but his methodolgy can't be faulted. An intersting insight into the mind of a man who really did save a amssive brand from extinction. I'd would have liked a little more about the car programs post-recovery and some more technical detail on how Renault and Nissan shared platforms etc but it;s still an intersting read. Ghosn's multicultural background was clearly an advantage to his career and on this factor alone the book is worthy of a reccomendation.

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robert kennedy

Good read, used this book as part of my ...

Reviewed in the United Kingdom on 10 December 2015

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Good read, used this book as part of my strategic management final assignment for my Hons degree in international business. Carlos Ghosn is the man

One person found this helpful

Emilio Carlos Hirakawa

Muito interessante a trajetória deste executivo

Reviewed in Brazil on 26 March 2019

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Muito interessante a trajetória deste executivo, e mais ainda as situações vividas devido a integração ocidente- oriente que ele teve que gerenciar . Os aspectos culturais mostrados nesse livro vão interessar aos profissionais ocidentais que venham se aventurar em terras nipônicas.

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seema patil

GOOD BOOK FOR A LEADER

Reviewed in India on 23 January 2019

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Gave it as a gift. It took time for the book to reach us but it wqs a good gift.

Léger

Reviewed in France on 24 November 2017

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Traduction franchement mauvaise. Livre assez superficiel: peut-être parce que Ghosn était toujours chez Renault donc il pouvait difficilement aller dans le détail de l'aventure... qui pourtant n'a pas du être simple.

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Shift: Inside Nissan's Historic Revival Hardcover – 28 December 2004

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