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Services Marketing Paperback – Illustrated, 22 May 2019

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Paperback, Illustrated, 22 May 2019
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Product details

  • Publisher : Oxford University Press ANZ; 2 edition (22 May 2019)
  • Language : English
  • Paperback : 496 pages
  • ISBN-10 : 0190303166
  • ISBN-13 : 978-0190303167
  • Dimensions : 24.64 x 2.03 x 20.32 cm

Product description

About the Author

William Chitty is a former Lecturer in Marketing at the Murdoch Business School, Murdoch University. Steven D'Alessandro is a Professor in Marketing at Charles Sturt University. David Gray is an Adjunct Associate Professor at Charles Sturt University. Andrew Hughes is a Senior Lecturer in marketing at the School of Management, Marketing and International Business at the Australian National University.

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