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SEO Fitness Workbook: 2018 Edition: The Seven Steps to Search Engine Optimization Success on Google by [McDonald, Jason]
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SEO Fitness Workbook: 2018 Edition: The Seven Steps to Search Engine Optimization Success on Google Kindle Edition


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Length: 303 pages Enhanced Typesetting: Enabled Page Flip: Enabled
Language: English

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Product description

Product Description

Learn SEO in Plain English - Step by Step!


2018 Updated Edition

Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization

  • Read the Reviews - compare the REAL REVIEWS of this book to the REVIEWS (?) of other books

  • Optimize your Website - learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE.
  • Learn Link-building - master the art of getting inbound links, blog mentions, and social authority.
  • Watch Videos - view step-by-step companion VIDEOS that SHOW you how to do SEO.
  • Use the Worksheets - download WORKSHEETS that guide you step-by-step to search engine optimization success.
  • Measure via Metrics - navigate the complexities of GOOGLE ANALYTICS.
  • Access Free Tools - access the companion SEO TOOLBOOK with hundreds of free tools for search engine optimization, a $29.99 value!


One of the Best Books on SEO or Search Engine Optimization for Beginners and Experts Alike



  • Jason McDonald - written by a successful practitioner of SEO. Just Google 'SEO Expert Bay Area' or 'SEO Expert Witness'. He's there at the top!

  • Stanford University - used by Dr. McDonald in his courses, both online and on campus, at Stanford University's Continuing Studies

  • An Easy to Follow Method - written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step.

  • Got Questions? - just Google 'Jason McDonald' and send a quick email or call.





The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to 'get SEO fit.'



Table of Contents



  1. Goals: Define Your SEO Goals

  2. Keywords: Identify Winnable, High Value SEO Keywords

  3. On Page SEO: Optimize Your Website to 'Speak Google' via Page Tabs, your home page, and structural elements

  4. Content Marketing: Learn to produce content that pleases Google and your customers

  5. Off Page SEO: Build links, leverage social media, and go local. Includes detailed 'Local SEO' information for local businesses!

  6. Metrics: Master Google Analytics

  7. Learn: Pointers to SEO Tools and Online Resources




Check out the other 2018 SEO Books on Amazon - SEO For Dummies, SEO for Growth, SEO Book, SEO Like I'm 5 etc., - they're great, they're good, but they don't include powerful step-by-step worksheets, links to online videos, and the free SEO Toolbook with hundreds of free tools for search engine optimization 2018. Listed on many SEO book lists as one of the best books SEO books of 2018 as well as a best SEO book for beginners.

About the Author

Author Jason McDonald has been active on the Internet since 1994 and has taught SEO, AdWords, and Social Media since 2009 - online, at Stanford University Continuing Studies, at both AcademyX and the Bay Area Video Coalition in San Francisco, at workshops, and in corporate trainings across these United States. His passion is to take complex marketing topics such as SEO (Search Engine Optimization) and make them easy-to-understand for small business owners and marketers. His style is practical, hands-on, and fun. He received his Ph.D. in 1992 from the University of California, Berkeley, and his B.A. from Harvard University in 1985. When he's not surfing the Internet, Jason can be found being trained by his black Lab, Buddy, across the highways and byways of the San Francisco Bay Area.

Product details

  • Format: Kindle Edition
  • File Size: 8912 KB
  • Print Length: 303 pages
  • Page Numbers Source ISBN: 1540537692
  • Simultaneous Device Usage: Unlimited
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B01KIR2K5C
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #177,213 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Amazon.com: 4.8 out of 5 stars 592 reviews
Trader Dave
2.0 out of 5 starsMore of a sales brochure than a book
1 August 2017 - Published on Amazon.com
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5.0 out of 5 starsIf You Buy This Book, You Won't Need Another SEO Book!
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4.0 out of 5 starsNice Easy-to-Read Guide.
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5.0 out of 5 starsA must-have for any individual or business with a web presence!
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