![Running a Successful Business after the Start-up Phase: or Who are You Calling Mature? by [Broomfield, Liz]](https://images-fe.ssl-images-amazon.com/images/I/51TV3ZkuThL._SY346_.jpg)
Product Description
The follow-up to “How I Survived my First Year of Full-Time Self-Employment”, “Who are you Calling Mature?” looks at what happens once you have survived those start-up years.
With sections on building your customer base, investing in your business, blogging and social media, this book gives the mature business-owner an essential toolkit for making more money, having more fun and reclaiming their work-life balance.
Read on its own or in conjunction with “Going it Alone at 40” for a no-nonsense and practical guide to EXACTLY how to do things. There are no special secrets to buy or courses to take; the book links to extra resources on the Libro website which can be accessed free of charge.
Do you want to know how to:
•Say yes to the right customers and no to the wrong ones
•Build your social media platform in a reciprocating and principled way
•Make more money doing less work
•Reclaim your work-life balance
•Build links with other people in your industry and beyond
•Succeed in a mature business
If the answer to any of these is yes, read this book now!
Review of the old print edition by Laura Ripper: I bought this book having read the first one, Going it Alone at 40, when I first set up my own business. I found the first one really helpful, and this was equally so. It's written in a friendly tone, without pretending to impart any secrets or ways to get rich quick - it simply provides practical ideas and examples of steps the reader can take to develop a small business. It looks at the detail of taking those steps in practice, not just in terms of adding them to a strategy, which I found very helpful as it's one thing to create a strategy but another to start acting on it! It also has a really useful section on how to make the most of the various social media options out there. I'll definitely keep dipping in to this book, as there's lots that will be useful to come back to. Very pleased with it and would definitely recommend it to others who are freelancers or run small businesses. (5 stars)
With sections on building your customer base, investing in your business, blogging and social media, this book gives the mature business-owner an essential toolkit for making more money, having more fun and reclaiming their work-life balance.
Read on its own or in conjunction with “Going it Alone at 40” for a no-nonsense and practical guide to EXACTLY how to do things. There are no special secrets to buy or courses to take; the book links to extra resources on the Libro website which can be accessed free of charge.
Do you want to know how to:
•Say yes to the right customers and no to the wrong ones
•Build your social media platform in a reciprocating and principled way
•Make more money doing less work
•Reclaim your work-life balance
•Build links with other people in your industry and beyond
•Succeed in a mature business
If the answer to any of these is yes, read this book now!
Review of the old print edition by Laura Ripper: I bought this book having read the first one, Going it Alone at 40, when I first set up my own business. I found the first one really helpful, and this was equally so. It's written in a friendly tone, without pretending to impart any secrets or ways to get rich quick - it simply provides practical ideas and examples of steps the reader can take to develop a small business. It looks at the detail of taking those steps in practice, not just in terms of adding them to a strategy, which I found very helpful as it's one thing to create a strategy but another to start acting on it! It also has a really useful section on how to make the most of the various social media options out there. I'll definitely keep dipping in to this book, as there's lots that will be useful to come back to. Very pleased with it and would definitely recommend it to others who are freelancers or run small businesses. (5 stars)
