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Running a Successful Business after the Start-up Phase: or Who are You Calling Mature? by [Liz Broomfield]

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Liz Broomfield Dexter

Running a Successful Business after the Start-up Phase: or Who are You Calling Mature? Kindle Edition

by Liz Broomfield (Author) Format: Kindle Edition

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The follow-up to “How I Survived my First Year of Full-Time Self-Employment”, “Who are you Calling Mature?” looks at what happens once you have survived those start-up years.
With sections on building your customer base, investing in your business, blogging and social media, this book gives the mature business-owner an essential toolkit for making more money, having more fun and reclaiming their work-life balance.
Read on its own or in conjunction with “Going it Alone at 40” for a no-nonsense and practical guide to EXACTLY how to do things. There are no special secrets to buy or courses to take; the book links to extra resources on the Libro website which can be accessed free of charge.
Do you want to know how to:
•Say yes to the right customers and no to the wrong ones
•Build your social media platform in a reciprocating and principled way
•Make more money doing less work
•Reclaim your work-life balance
•Build links with other people in your industry and beyond
•Succeed in a mature business
If the answer to any of these is yes, read this book now!

Review of the old print edition by Laura Ripper: I bought this book having read the first one, Going it Alone at 40, when I first set up my own business. I found the first one really helpful, and this was equally so. It's written in a friendly tone, without pretending to impart any secrets or ways to get rich quick - it simply provides practical ideas and examples of steps the reader can take to develop a small business. It looks at the detail of taking those steps in practice, not just in terms of adding them to a strategy, which I found very helpful as it's one thing to create a strategy but another to start acting on it! It also has a really useful section on how to make the most of the various social media options out there. I'll definitely keep dipping in to this book, as there's lots that will be useful to come back to. Very pleased with it and would definitely recommend it to others who are freelancers or run small businesses. (5 stars)

Length: 169 pages	Word Wise: Enabled	Enhanced Typesetting: Enabled
Page Flip: Enabled	Language: English

Product details

ASIN : B00IUOLLR4
Language : English
File size : 838 KB
Simultaneous device usage : Unlimited
Text-to-Speech : Enabled
Screen Reader : Supported
Enhanced typesetting : Enabled
X-Ray : Not Enabled
Word Wise : Enabled
Print length : 169 pages

Best Sellers Rank: 1,853,980 in Kindle Store (See Top 100 in Kindle Store)
- 8,451 in Entrepreneurship (Kindle Store)
- 13,608 in Entrepreneurship (Books)
- 1,101,661 in Textbooks & Study Guides

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Sophie Playle

A refreshing look at the next stage of solopreneurial business development

Reviewed in the United Kingdom on 5 May 2014

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There are a lot of books out there for the start-up business, but not many that deal with the next phase. This book takes a refreshing, light look at aspects to consider when you're out of that scary beginning stage and what to do next. Written in a friendly and accessibly style and with plenty of excellent advice, I would recommend this book as a great place to start thinking about how to become a successful and established business.

One person found this helpful

Matthew

An informative and entertaining book on running a small business

Reviewed in the United Kingdom on 20 October 2014

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The first half of the book covers some useful topics such as how to choose and manage your customers and how, and in what, you should invest to help your business whilst the latter half covers some aspects of using social media in a small business. There is plenty of useful information here not only for businesses which are already up and running but also much for new businesses as well. The author's style is very friendly and she includes many examples from her own personal experiences.

The book is presented in the form of a series of questions to which the author provides comprehensive answers. Example questions include what is the best mix of customers to have or 10 reasons to write a blog (or not!) as well as some detailed tutorials on using Twitter, Facebook and LinkedIn for enhancing the online presence of your business.

Highly recommended

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Running a Successful Business after the Start-up Phase: or Who are You Calling Mature? Kindle Edition

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