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Running Lean: Iterate from Plan A to a Plan That Works (Lean Series) by [Maurya, Ash]
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Running Lean: Iterate from Plan A to a Plan That Works (Lean Series) 2nd Edition, Kindle Edition

5.0 out of 5 stars 1 customer review

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Length: 240 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

We live in an age of unparalleled opportunity for innovation. We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.

What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.

In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.

Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.

  • Find a problem worth solving, then define a solution
  • Engage your customers throughout the development cycle
  • Continually test your product with smaller, faster iterations
  • Build a feature, measure customer response, and verify/refute the idea
  • Know when to "pivot" by changing your plan’s course
  • Maximize your efforts for speed, learning, and focus
  • Learn the ideal time to raise your "big round" of funding
Get on track with The Lean Series

Presented by Eric Ries—bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed.

About the Author

Ash Maurya is the founder of USERcycle. Since bootstrapping his last company seven years ago, he has launched five products and one peer-to-web application framework. Throughout this time he has been in search of better, faster ways for building successful products. Ash has more recently been rigorously applying Customer Development and Lean Startup techniques to his products.


Product details

  • Format: Kindle Edition
  • File Size: 11659 KB
  • Print Length: 240 pages
  • Simultaneous Device Usage: Unlimited
  • Publisher: O'Reilly Media; 2 edition (24 February 2012)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B006UKFFE0
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 5.0 out of 5 stars 1 customer review
  • Amazon Bestsellers Rank: #110,645 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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20 March 2018
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Amazon.com: 4.8 out of 5 stars 713 reviews
Abi Noda
2.0 out of 5 starsLess practical than Nail it Then Scale It, but a worthwhile complement
8 February 2014 - Published on Amazon.com
Format: Kindle EditionVerified Purchase
69 people found this helpful.
seattlelite
5.0 out of 5 starsA Handbook on How to Increase Your Chances of Success with a Business Idea While Eliminating Waste
6 February 2016 - Published on Amazon.com
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Ryan
5.0 out of 5 starsIf you're an entrepreneur or thinking about it, read this book
9 November 2013 - Published on Amazon.com
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2 people found this helpful.
W Aenlle
4.0 out of 5 starsMassive value for the price
25 July 2014 - Published on Amazon.com
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