I've been working with Alberto since 2016 and started a business shortly after to help customers find The Right It. The tools, techniques and tactics in this book are a shortcut to solving the great innovation challenge of our time -
How do we move from innovation theatre to getting valid experiments out the door and into customers hands as fast and cheaply as possible to discover which ideas are the most valuable?
How do we de-risk our innovation investments given the scale and pace of digital change?
After working with enterprise clients, accelerators and scale-ups with Pretotyping at the core of the rapid experimentation approach, and running over 700 Pretotypes using these methods, I can not recommend The Right It strongly enough if you’re serious about getting results fast.
A word of caution: These techniques are a mirror on what is really going on in your organisation and will quickly shine a light on innovation busyness vs actual experimentation and discovery.
Jump in and find The Right It.
- Language: English
- ISBN-10: 0062958232
- ISBN-13: 978-0062958235
- Package Dimensions: 21.6 x 14.8 x 2.4 cm
- Boxed-product Weight: 222 g
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