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The Right Story: A brief guide to changing the world by [Jiwa, Bernadette]
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The Right Story: A brief guide to changing the world Kindle Edition

3.0 out of 5 stars 4 customer reviews

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Length: 178 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

"Every Jiwa book is a special event, and this one is no exception. Memorable stories about stories, practical, hard-won insights about how people change and why. Short and powerful."
SETH GODIN

What makes some bad ideas successful, and why do many good ideas fail?

It turns out that there’s no such thing as a bad idea or a good idea. There is only the wrong story or the right story. The right story is one that is trusted. It is believed because it is told by the right person, for the right reasons, in the right way, at the right time, to the right people. The success or failure of our ideas depends on us telling the right story. We can only do that by being clear about the change we want to create, and why—and then bringing enough of the right people with us on the journey. It’s up to us, the changemakers of today and tomorrow, to galvanise those people we hope to bring on the journey with us.

That’s what this book is about. It’s not just about helping you to change someone’s mind. It’s about how you can get better at articulating the change you want to create and understanding the people you want to influence, inspire or impact—so you can build upon what they already believe and ultimately shape the future you and they want to see.

Product details

  • Format: Kindle Edition
  • File Size: 1489 KB
  • Print Length: 178 pages
  • Page Numbers Source ISBN: 0994432828
  • Simultaneous Device Usage: Unlimited
  • Publisher: Perceptive Press (9 January 2019)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B07L7X5J7C
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 3.0 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #9,606 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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4 customer reviews

3.0 out of 5 stars

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12 January 2019
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2 February 2019
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Most helpful customer reviews on Amazon.com

Amazon.com: 5.0 out of 5 stars 10 reviews
JLynn
5.0 out of 5 starsMotivating, inspiring, and the quickest way to gain clarity
16 January 2019 - Published on Amazon.com
Verified Purchase
3 people found this helpful.
Douglas
5.0 out of 5 starsThe Right Story
10 January 2019 - Published on Amazon.com
Format: Kindle EditionVerified Purchase
One person found this helpful.
J. David Stein
5.0 out of 5 starsThe right book at the right time
11 January 2019 - Published on Amazon.com
Format: Kindle EditionVerified Purchase
2 people found this helpful.
Julie S
5.0 out of 5 starsIntriguing and Wonderful
10 January 2019 - Published on Amazon.com
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2 people found this helpful.
Elena Mutonono
5.0 out of 5 starsA breath of fresh air in marketing
20 March 2019 - Published on Amazon.com
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