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Return on Engagement: Content Strategy and Web Design Techniques for Digital Marketing Paperback – Illustrated, 2 September 2014
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Frequently bought together
- Publisher : Routledge; 2 edition (2 September 2014)
- Language : English
- Paperback : 258 pages
- ISBN-10 : 0415844614
- ISBN-13 : 978-0415844611
- Dimensions : 18.8 x 1.78 x 23.11 cm
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About the Author
Tim Frick is Principal at Mightybytes, a company focused on creating design-driven media solutions for a wide variety of corporate, education, arts, and non-profit clients since 1998. Mightybytes is a triple bottom line-friendly B Corp in Chicago. Tim is the author of media and marketing books that are used for professional development and by higher learning institutions in the U.S. and Europe. He is an avid environmentalist and cyclist.
Kate is a project manager with Mightybytes. Previous to working at Mightybytes, she spent two years training Walmart employees on environmental and social sustainability. She's the co-author of The Civic Apps Competition Handbook.
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"Return on Engagement" taught me that digital marketing is a process, not a one-off event. I learned more about creating a consistent content strategy, making sense of SEO, the do's and don't of social media, and how to use data to measure success. The authors cover it all--from start to finish. In my humble opinion, this is a fantastic book for anyone who wants to maximize the effectiveness of their content marketing, avoid chasing the latest fads, and see a real return on their time and energy.