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Research Methods Paperback – 10 Sep 2008

ISBN-13: 978-0750689533 ISBN-10: 0750689536 Edition: 2nd

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Product details

  • Paperback: 304 pages
  • Publisher: Routledge; 2 edition (10 September 2008)
  • Language: English
  • ISBN-10: 0750689536
  • ISBN-13: 978-0750689533
  • Product Dimensions: 16.5 x 1.8 x 23.4 cm
  • Boxed-product Weight: 499 g
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: 287,254 in Books (See Top 100 in Books)

Product description

About the Author

Geoff Lancaster is Chairman of the Durham Associates Group of Companies which is headquartered at Caste Eden, Co-Durham with offices in Bahrain, Oman, Dubai, Saudi Arabia, Zambia and Zimbabwe. The company is in corporate communications and also manages higher degree programmes overseas for two UK universities. He has written approximately 25 marketing textbooks plus more than 100 academic refereed journal and conference papers. He was senior examiner to the Chartered Institute of Marketing for approximately 15 years and was their senior academic adviser from 1994-1998.


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