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Research Methods For Business: A Skill Building Approach Paperback – Abridged, 6 May 2016

4.6 out of 5 stars 78 ratings
Edition: 7th

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Product details

  • Publisher : Wiley; 7th edition (6 May 2016)
  • Language : English
  • Paperback : 448 pages
  • ISBN-10 : 1119165555
  • ISBN-13 : 978-1119165552
  • Dimensions : 18.8 x 1.78 x 23.11 cm
  • Customer Reviews:
    4.6 out of 5 stars 78 ratings

Product description

From the Back Cover

Research Methods for Business: A Skill-Building Approach is a concise and straightforward introduction for students to the world of business research. The skill-building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience in the field to present an up-to-date guide on business research which is ideal for aspiring managers.

The seventh edition has been fully revised and updated to include cutting-edge examples and enriched pedagogical features designed to improve student learning outcomes. There is now an increased emphasis on the relationship between the scientific and the pragmatic approaches to research, while the key concepts are explored and applied to real-life research throughout the book.

This book is accompanied by a companion website at www.wiley.com/college/sekaran which offers:

  • Video material developed by the author, giving further explanation on difficult topics
  • PowerPoint slides for each chapter
  • Additional case studies
  • Lecturer test bank including multiple choice, true-false, short answer and essay questions
  • Data sets
  • Over 250 quiz questions for students' self-study

About the Author

Uma Sekaran (deceased) was Professor Emerita of Management, Southern Illinois University at Carbondale (SIUC), Illinois, USA.

Dr Roger Bougie is Associate Professor in Business Research Methods, TIAS School for Business and Society (The Netherlands). TIAS is the business school of Tilburg University and Eindhoven University of Technology.

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5.0 out of 5 stars Good book
Reviewed in the United Kingdom on 6 December 2019
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5.0 out of 5 stars Great!!
Reviewed in Canada on 29 August 2019
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5.0 out of 5 stars Perfect
Reviewed in Canada on 10 April 2020
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Sarah F.
2.0 out of 5 stars The authors loved their voice far too much. Muddled the information.
Reviewed in the United States on 8 May 2019
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4.0 out of 5 stars Exactly what I needed for class
Reviewed in the United States on 5 January 2020
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