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The Reputation Playbook by [Janson, Jennifer]
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The Reputation Playbook Kindle Edition

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Length: 240 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description


"This book is a must-read for any business leader looking to not only protect, but grow your corporate reputation in the digital world." -- Gary Lubner, CEO of Belron "The Reputation Playbook lays the foundation for a a new strategy for looking at reputation management in this era of [...] social media." -- Charles Franklin, Small Biz Trends. "With as much as 30 per cent of company value tied up in reputation, it's far too important to be left to comms. Janson is clear that companies need a reputation-aware culture where every stakeholder knows "what you stand for and what your behaviours are" and is admirably clear on how to get there, how to measure it and how to fight a reputational crisis. This is a rich and rewarding book, and when even Ryanair wants to change its public face, it could hardly be more timely." -- People Management Magazine

Product Description

Why do some companies have a seemingly flawless reputation while others constantly fight a losing battle?

Maybe you've always kept social media at arm's length, but the thought of a crisis unfolding online keeps you awake at night. Or you are aware you should be giving clearer direction to your team in the area of reputation building, but aren’t sure what to demand or what questions to ask. If so, then the Reputation Playbook is for you.

The fundamental principles of reputation-building haven't changed for decades, but the advent of social media means transparency around how a business acts has. News, good or bad, now travels at internet speed, so to protect and enhance its reputation a business needs to be prepared to respond in real time, whether to customer interaction, news stories or operational errors. And as the leader of your business, the reputation buck stops with you. Your team expects, and needs, you to take the lead.

You don't need to know the how when it comes to using social media, but you do need to know why it is critical that it’s on your radar. So you won't find instructions on how to use the various social media platforms in the Reputation Playbook. You will find a lively and insightful examination of how social media affects corporate reputation-building, filled with practical advice and punctuated with real-life examples from the companies that are doing it right - and those that have got it wrong.

Jennifer Janson has gathered data and thoughts from the world’s leading thinkers on corporate reputation and also provides a framework for evaluating and mitigating your business' reputational risks. Most important, the Playbook tells you what questions to ask of those around you to ensure your business is building a strong reputation, and minimising the risk of reputational damage, long before a crisis arises.

It is time to think about how your business reputation is affected by social media. All you need to get you started is the Reputation Playbook.

Product details

  • Format: Kindle Edition
  • File Size: 1653 KB
  • Print Length: 240 pages
  • Page Numbers Source ISBN: 0857193554
  • Publisher: Harriman House; 1 edition (6 October 2014)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
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Most helpful customer reviews on 5.0 out of 5 stars 6 reviews
Ted Matthews
5.0 out of 5 starsGet this book. Stay home and read it. Do what it says.
1 March 2015 - Published on
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One person found this helpful.
DJ Mattox
5.0 out of 5 starsFive Stars
16 November 2017 - Published on
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5.0 out of 5 starsGreat book
30 October 2014 - Published on
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One person found this helpful.
5.0 out of 5 starsA good read!
8 April 2015 - Published on
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One person found this helpful.
Gareth Henderson
5.0 out of 5 starsAn excellent guide for reputation management
26 November 2014 - Published on
One person found this helpful.