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Reputation Management: The Future of Corporate Communications and Public Relations (PRCA Practice Guides) by [Tony Langham]

Reputation Management: The Future of Corporate Communications and Public Relations (PRCA Practice Guides) Kindle Edition

4.2 out of 5 stars 14 ratings

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Length: 308 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Review

"A riveting read from a leading authority in the field, packed with case studies and first-hand accounts, this book sets out why an active approach to managing reputation now needs to be at the heart of corporate life." - Ruth Kelly, Pro Vice Chancellor, St. Mary's University, Twickenham, and former UK Government Minister for Transport, Education, Local Government and Women

"Reputation management is hard and therefore the reputation management business remains small, despite so many agencies and consultancies claiming they offer it. Tony Langham understands reputation management and has recruited great leaders to help make the case. This will prove to be a breakthrough book." --John Doorley, Visiting Associate Professor, Elon University, North Carolina, and formerly of New York University. Co-Author of the seminal Reputation Management, published in its fourth edition in 2019

"Tony Langham has brought together some of the greatest minds in the business to provide an insightful look at reputation management and what it means for today's corporate communicator. A must read for anyone interested in accountable leadership, social purpose and influencing the C-Suite, I'll certainly be keeping a copy on my desk." - Sarah Hall, 2018 President, Chartered Institute of Public Relations, and founder of #FuturePRoof

"Tony Langham has written a timely and well researched book which will enhance our understanding of reputation management. Having started and built a very successful communications agency Tony brings a practitioner's eye to this important management discipline." --Simon Lewis, Chief Executive of AFME, and former adviser to The Queen and the UK Prime Minister

Langham, an adviser, entrepreneur, and chairman with experience building the reputations of companies, organizations, and governments in the UK, discusses reputation and reputation management, arguing that it is the future of corporate communications and public relations. He provides 27 essays and eight interviews with leaders in various industries, as well as 39 reputation management case studies from practitioners in 27 countries. They address topics like the definition of reputation, what makes a great reputation, the value of reputation, its measurement, reputation management, the role of gender and diversity, reputation management tools, crisis management, reputation management and social media, and the future of reputation management. Additional contributors work in communications, public relations, journalism, reputation management, and other fields. --Annotation ©2019 Ringgold Inc. Portland, OR (protoview.com) --This text refers to the hardcover edition.

About the Author

Tony Langham is an adviser, entrepreneur and chairman with over 35 years front line experience fighting for the reputations of companies, organisations and Governments.

In 1989 he and Clare Parsons co-founded Lansons by re-mortgaging their London flat and taking out a string of credit cards. Tony is still Chief Executive of Lansons, now a leading reputation management consultancy that has been named UK 'Agency of the Year' on 17 occasions. Lansons has won over 70 industry awards and for the last 14 years has been named as one of the 50 best medium sized businesses to work for in the UK. In 2017 it was the PRCA's first ever 'Very Large Agency Ethical Champion'.

Tony also holds senior non-executive Chairman roles in the financial technology, market research and horse racing industries.

PR Week named him as one of the 300 most influential PR professionals in the world in its Global Power Book in 2016 and 2017. In 2014 and 2015 Debrett's named Tony as one of the 500 most influential people in the UK and in 2016 he received the Mark Mellor award for outstanding contribution to the UK public relations industry from the Public Relations & Communications Association (PRCA).

A regular writer, commentator and conference speaker, "Reputation Management: The Future of Corporate Communications and Public Relations" is his first book. --This text refers to the hardcover edition.

Product details

  • ASIN : B07BJZPRSW
  • Publisher : Emerald Publishing Limited (21 December 2018)
  • Language : English
  • File size : 1236 KB
  • Text-to-Speech : Enabled
  • Enhanced typesetting : Enabled
  • X-Ray : Not Enabled
  • Word Wise : Enabled
  • Print length : 308 pages
  • Page numbers source ISBN : 1787566102
  • Customer Reviews:
    4.2 out of 5 stars 14 ratings
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4.2 out of 5 stars
4.2 out of 5
14 global ratings
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Reviewed in Australia on 8 June 2020

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Stephen Waddington
5.0 out of 5 stars Guide to the importance of reputation for modern organisations.
Reviewed in the United Kingdom on 6 June 2020
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Michael White
5.0 out of 5 stars The one industry book you should read
Reviewed in the United Kingdom on 30 March 2019
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5.0 out of 5 stars The one industry book you should read
Reviewed in the United Kingdom on 30 March 2019
Public Relations is about reputation management, yet there are very few books that cover the subject well.

Reputation Management is a much-needed book for the industry, that is carried by an impressive line-up of star-studded authors from PR and beyond.

The book positions itself well for those entering the industry, whilst also providing in-depth advice, theoretical approaches, and real-life examples of reputation management today.

My advice, this is the one industry book you should read.
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4 people found this helpful
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Julian Bray UK broadcaster
1.0 out of 5 stars Waste of
Reviewed in the United Kingdom on 25 March 2019
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2 people found this helpful
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Julia Hitchens
5.0 out of 5 stars An important book which focuses on Authenticity and Purpose in business.
Reviewed in the United Kingdom on 18 January 2019
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5.0 out of 5 stars An important book which focuses on Authenticity and Purpose in business.
Reviewed in the United Kingdom on 18 January 2019
A fascinating guide on Reputation Management with Insightful case studies from industry leaders and helpful models and research for implementation. I especially liked the author’s thought provoking ‘Agenda for Engaging with an Unequal Society’ and I quote ‘Only a company that engages with its own community, and meets society’s expectations, can maintain a great reputation’.
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5 people found this helpful
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Mike Sergeant
5.0 out of 5 stars The future of PR
Reviewed in the United Kingdom on 22 April 2019
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4 people found this helpful
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