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Reinventing the Product: How to Transform your Business and Create Value in the Digital Age Hardcover – 15 Mar 2019

ISBN-13: 978-0749484644 ISBN-10: 0749484640 Edition: 1st

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"Eric Schaeffer and David Sovie bring some great new insights into the product arena of the future that have broad implications. With grounded skill and enthusiasm Reinventing the Product makes a stringent case for companies to rethink their product strategy, their product road map and their digital capabilities."--Patrick Koller, CEO, Faurecia

"Eric Schaeffer did it again. After his spearheading Industry X.0, which has inspired our team of entrepreneurs to adapt our digital strategy creatively, he now co-authors with David Sovie a brilliant, richly detailed roadmap to the digital future for all product making companies. No doubt: this is again a must-read."--Zhang Ruimin, Chairman of the Board of Directors and CEO, Haier Group

"Reinventing the Product not only looks thoroughly at how the disruptive waves of digital technologies will affect product companies (including the subscription economy), it draws on a deep analysis of the five profound shifts they face to provide strategic and practical "how-to" advice for businesses as they develop digital products. An inspirational call-to-action."--Eric Chaniot, Chief Digital Officer, Michelin

"A comprehensive analysis on the digitally driven big shifts product-making companies are facing. And a detailed roadmap to innovate and capture the endless opportunities in a fascinating new product world."--Raghunath Mashelkar, National Research Professor and Chairman, Reliance Innovation Council

"Well researched, with vivid illustrations and concrete suggestions, this valuable guide can help firms and leaders to build a new set of priorities and capabilities to succeed in a shifting, digital landscape."--Professor Michael G. Jacobides, Sir Donald Gordon Chair of Entrepreneurship & Innovation, London Business School

"Deeply researched and full of innovative insights about AI, platforms and smart products. The 'Product Reinvention Quotient' provides great guidance on how to think about "Product X.0" and how to develop a set of capabilities that are necessary to succeed in the future."--Guido Jouret, Chief Digital Officer, ABB

"In a time of digitally induced seismic shifts across all fronts, Reinventing the Product captures the impact of this change and thoughtfully develops new value-creation approaches in product development and manufacturing. A groundbreaking book."--Phil Jansen, Vice President Product Development, Fiat Chrysler Automobiles

"This book offers a deep analysis of the major shifts product companies are facing, and provides a well-elaborated blueprint for their future success. Every leader in the industry should learn from this book."--James E. Heppelmann, President and CEO, PTC

"The nature of product innovation is fundamentally changing. Reinventing the Product shows how to combine hardware, software and business model innovation in an agile way, to meet fast-changing needs in a world of smart-connected devices. It provides compelling and inspiring case studies and examples to help your company find a way that fits best."--Yoon Lee, Ph. D., Senior Vice President and Division Head Content and Services, Product Innovation Team, Samsung Electronics America

"Powerful factors, such as the rapid rise of cloud computing, high-speed networks and Artificial Intelligence, are converging, requiring all product companies to fundamentally transform their products and their company. David Sovie and Eric Schaeffer bring fresh thinking and inspiring practical advice for successfully managing this digital transformation and creating value."--Marco Argenti, Vice President Technology, Amazon Web Services

About the Author

Eric Schaeffer leads, as a Senior Managing Director, Accenture's Product Industry X.0 practice, bringing together services across innovation, engineering and product development, manufacturing and digital operations, and product services optimization. He is also the Global Lead for Accenture's Industrial practice, helping automotive, industrial equipment and infrastructure companies to digitally reinvent their businesses and create a new level of innovation and efficiency across the extended connected value chain.

David Sovie is Senior Managing Director at Accenture, and Global Lead for High-Tech Industry where he helps clients digitally reinvent their business across the entire value chain. He also leads the Industry X.0 consulting unit for Accenture's Communications, Media and Technology group, which provides digital transformation services across the innovation, engineering, manufacturing and product support business functions.

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