Tamara Dorris has all the credentials: College professor, radio host, top Realtor, mother of four, author of numerous books on using the power of your mind in personal development and business—an expert who warrants your attention. So I was excited to read her new book, “The Referability Factor—Making Yourself a Magnet for Success.”
In this book she synthesizes all this expertise to address how business men and women can attract and keep a super clientele—their sphere of influence. I love this book because it’s such a “natural” way to do business. Tamara discusses conversation vs. conversion, handling disruption and distractions, the importance of showing appreciation, and many methods for building your business and deriving a lot of enjoyment and personal satisfaction in the process. All delivered in a conversational style that makes you feel like you’re having coffee with your best friend. A must-have book!
No matter what you do, you're in the people business. Understanding people is perhaps the most important quality you can possess. Whether you’re in direct sales (B2B or B2C) or an entrepreneur starting a small business, relationships are always your top priority. In this book you’ll learn the real way to attract your ideal client or customer, build engagement, and develop what the author calls the “Referability Factor,” which will give you an almost magnetic power to attract people and opportunities to you. Today’s consumers are savvy, are they’re not buying what you’re selling unless they like you. By understanding the emotions that drive them and how you can appeal to those emotions in authentic and meaningful ways, is the real secret to your success.