Amazon calculates a product’s star ratings using a machine learned model instead of a raw data average. The machine learned model takes into account factors including: the age of a review, helpfulness votes by customers and whether the reviews are from verified purchases.
Great to have explained in concise, and humorous, way the real power of the brand and the fundamental importance it has on the core business or organisation strategy for success. The most powerful message from Rebranding Branding is that Marketing is part of Branding and, to me, perhaps for a clearer understanding should be known as Corporate Communications Strategy. It is a publication I suggest business and organisation leaders will benefit from reading.