You don't need to own a Kindle device to enjoy Kindle books. Download one of our FREE Kindle apps to start reading Kindle books on all your devices.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your mobile phone number.

Kindle Price: $3.99
includes tax, if applicable

These promotions will be applied to this item:

Some promotions may be combined; others are not eligible to be combined with other offers. For details, please see the Terms & Conditions associated with these promotions.

Deliver to your Kindle or other device

Deliver to your Kindle or other device

Rebranding Branding: Branding for the New Millennium by [Taylor, Darren, Schreiber, Mark]
Kindle App Ad

Rebranding Branding: Branding for the New Millennium Kindle Edition


See all formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle, 8 Feb 2017
$3.99

Length: 98 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English
  • Due to its large file size, this book may take longer to download

Kindle Daily Deal: Save at least 70%
Each day we unveil a new book deal at a specially discounted price - for that day only. See today's deal or sign up for the newsletter

Product description

Product Description

The emergence of digital technologies has democratised branding from the province of marketing professionals to any teenager with an Instagram account. Brands can be institutional or personal, profitable or playful, but the environment they compete in has expanded to the global arena, where change is the only constant.

In Rebranding Branding Darren Taylor, founder of 10-year-old brand agency Taylor & Grace, and Mark Schreiber, an award-winning novelist, tell the story of branding from the British East India Company to Brexit, and argue that branding must no longer be viewed as a discretionary budget item, a stepchild to marketing, but as a lighthouse for all business strategy, an always-on beacon to illuminate your organisation’s course.

Imbued with humour, history, and personal insights from the front lines of the branding business, the authors show companies how our global, digital society has made brand strategy crucial to their bottom line, and urge fellow brand strategists to promote branding as more than just a logo.

Darren Taylor is a million-dollar consultant who has helped hundreds of organisations develop and grow their brands to compete in a global environment. He was educated at Swinburne University of Technology and the Royal Melbourne Institute of Technology. He worked at ArtWords before starting his own agency, Taylor & Grace, which has just celebrated its 10th anniversary.

Mark Schreiber is an award-winning novelist. He graduated high school three years early and has been writing full-time ever since. His novel Princes in Exile was published in 10 countries and made into a film. For the last two years he has been a digital nomad, living on four continents, publishing books, creating apps and working with Taylor & Grace as a writer and brand strategist.


Product details

  • Format: Kindle Edition
  • File Size: 17744 KB
  • Print Length: 98 pages
  • Publisher: Clavier Press (8 February 2017)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B06X15BKLX
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #321,430 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
click to open popover

Customer reviews

There are no local customer reviews yet.
Share your thoughts with other customers

Most helpful customer reviews on Amazon.com

Amazon.com: 5.0 out of 5 stars 2 reviews
Paul Furlong
5.0 out of 5 starsWorth every penny!
29 April 2017 - Published on Amazon.com
Verified Purchase
One person found this helpful.
Intrepid
5.0 out of 5 starsSharpen your mind and ideas
13 February 2017 - Published on Amazon.com
2 people found this helpful.

Where's My Stuff?

Delivery and Returns

Need Help?