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Reality Mining: Using Big Data to Engineer a Better World (The MIT Press) by [Eagle, Nathan, Greene, Kate]
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Reality Mining: Using Big Data to Engineer a Better World (The MIT Press) 1st Edition, Kindle Edition


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Length: 207 pages Enhanced Typesetting: Enabled Page Flip: Enabled
Language: English

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Product description

Product Description

A look at how Big Data can be put to positive use, from helping users break bad habits to tracking the global spread of disease.

Big Data is made up of lots of little data: numbers entered into cell phones, addresses entered into GPS devices, visits to websites, online purchases, ATM transactions, and any other activity that leaves a digital trail. Although the abuse of Big Data—surveillance, spying, hacking—has made headlines, it shouldn't overshadow the abundant positive applications of Big Data. In Reality Mining, Nathan Eagle and Kate Greene cut through the hype and the headlines to explore the positive potential of Big Data, showing the ways in which the analysis of Big Data (“Reality Mining”) can be used to improve human systems as varied as political polling and disease tracking, while considering user privacy.

Eagle, a recognized expert in the field, and Greene, an experienced technology journalist, describe Reality Mining at five different levels: the individual, the neighborhood and organization, the city, the nation, and the world. For each level, they first offer a nontechnical explanation of data collection methods and then describe applications and systems that have been or could be built. These include a mobile app that helps smokers quit smoking; a workplace “knowledge system”; the use of GPS, Wi-Fi, and mobile phone data to manage and predict traffic flows; and the analysis of social media to track the spread of disease. Eagle and Greene argue that Big Data, used respectfully and responsibly, can help people live better, healthier, and happier lives.

About the Author

Nathan Eagle, one of the ""50 people who will change the world"" on the 2012 Wired Smart List, is the cofounder and CEO of Jana, a company that helps global brands reach customers in emerging markets via mobile airtime. He holds faculty positions at Harvard and Northeastern Universities.

Product details

  • Format: Kindle Edition
  • File Size: 504 KB
  • Print Length: 207 pages
  • Publisher: The MIT Press; 1 edition (8 August 2014)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B00MG79M2C
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #348,593 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Amazon.com: 3.8 out of 5 stars 5 reviews
Bill + Catheron Oviatt
5.0 out of 5 starsThe Challenge of Big Data Exhaust.....
22 February 2015 - Published on Amazon.com
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Mikkel Sørensen
2.0 out of 5 starsCould have been more engaging
16 May 2015 - Published on Amazon.com
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Arno Klein
4.0 out of 5 starsGood review
25 October 2015 - Published on Amazon.com
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Andrew D. Oram
4.0 out of 5 starsSummary of what's available and how it is being used
29 August 2014 - Published on Amazon.com
4 people found this helpful.
Jysoo Lee
4.0 out of 5 starsExcellent review on the current status of big data applications
17 August 2015 - Published on Amazon.com