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Purple Cow: Transform Your Business by Being Remarkable Hardcover – Illustrated, 17 May 2010

4.4 out of 5 stars 1,027 ratings

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Product details

  • Hardcover : 210 pages
  • ISBN-10 : 1591843170
  • ISBN-13 : 978-1591843177
  • Dimensions : 13.21 x 2.29 x 18.54 cm
  • Publisher : Portfolio; Illustrated edition (17 May 2010)
  • Language: : English
  • Customer Reviews:
    4.4 out of 5 stars 1,027 ratings

Product description

Review

"Seth Godin says that the key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit, and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off."--Forbes.com

"Seth Godin alters the way people think about marketing, change, and work."--Selling Power

"I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction--and avoid extinction."--Tom Kelley, author of The Art of Innovation

"Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer...and also a clear-eyed visionary with strong and sensible ideas."--Miami Herald

"Seth Godin may be the best intuitive marketer alive today. He's in that tiny subset of the niche within the microcommunity of people who simply get it."--Randall Rothenberg, columnist for Advertising Age

"Take Leo Burnett, David Ogilvy, Bill Bernbach, and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin."--Jay Levinson, author of Guerilla Marketing

About the Author

Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is the New Big, The Dip, Tribes, Linchpin, and Poke the Box. He is also the founder and CEO of Squidoo.com and a very popular lecturer. He writes one of the most influential business blogs in the world at sethgodin.com.

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Kindle Customer
2.0 out of 5 stars Read the title and you've read the book
Reviewed in the United Kingdom on 14 February 2020
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Neil Ward
1.0 out of 5 stars 1 page blog post = book?
Reviewed in the United Kingdom on 3 September 2017
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Fabrizio Poli
5.0 out of 5 stars More Great Insight from a Genius!
Reviewed in the United Kingdom on 22 January 2017
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AMorrison
4.0 out of 5 stars Eye opening for beginners
Reviewed in the United Kingdom on 26 April 2020
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John Dee
3.0 out of 5 stars Straight to the point
Reviewed in the United Kingdom on 18 November 2014
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