There is a fair amount of hype surrounding the author of this book, and that actually turned me off reading his stuff until now...
I admit it, I was wrong! This is without doubt one of the best marketing books I've read. Every business owner will benefit from reading this book, and anyone with even a passing interest in marketing will enjoy it!
Well written with lots of great case studies. A little dated but the underlying message is still rock solid.
A remarkable book Mr Godin - you may well be a Purple Cow - Mooooo
- Paperback: 160 pages
- Publisher: Penguin (General UK); 1 edition (24 February 2005)
- Language: English
- ISBN-10: 9780141016405
- ISBN-13: 978-0141016405
- ASIN: 014101640X
- Product Dimensions: 19.8 x 0.9 x 12.9 cm
- Boxed-product Weight: 45.4 g
- Average Customer Review: 6 customer reviews
- Amazon Bestsellers Rank: 2,716 in Books (See Top 100 in Books)