There is a fair amount of hype surrounding the author of this book, and that actually turned me off reading his stuff until now...
I admit it, I was wrong! This is without doubt one of the best marketing books I've read. Every business owner will benefit from reading this book, and anyone with even a passing interest in marketing will enjoy it!
Well written with lots of great case studies. A little dated but the underlying message is still rock solid.
A remarkable book Mr Godin - you may well be a Purple Cow - Mooooo
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