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Purple Cow: Transform Your Business by Being Remarkable by [Godin, Seth]
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Purple Cow: Transform Your Business by Being Remarkable Kindle Edition

4.3 out of 5 stars 5 customer reviews

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Length: 172 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Review

"Seth Godin says that the key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit, and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off."--Forbes.com

"Seth Godin alters the way people think about marketing, change, and work."--Selling Power

"I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction--and avoid extinction."--Tom Kelley, author of The Art of Innovation

"Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer...and also a clear-eyed visionary with strong and sensible ideas."--Miami Herald

"Seth Godin may be the best intuitive marketer alive today. He's in that tiny subset of the niche within the microcommunity of people who simply get it."--Randall Rothenberg, columnist for Advertising Age

"Take Leo Burnett, David Ogilvy, Bill Bernbach, and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin."--Jay Levinson, author of Guerilla Marketing

Book Description


Product details

  • Format: Kindle Edition
  • File Size: 581 KB
  • Print Length: 172 pages
  • Page Numbers Source ISBN: 159184021X
  • Publisher: Penguin (27 January 2005)
  • Sold by: Penguin UK
  • Language: English
  • ASIN: B002RI9S9M
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.3 out of 5 stars 5 customer reviews
  • Amazon Bestsellers Rank: #4,326 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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