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Purple Cow: Transform Your Business by Being Remarkable by [Godin, Seth]
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Purple Cow: Transform Your Business by Being Remarkable Kindle Edition

4.5 out of 5 stars 4 customer reviews

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Length: 172 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Review

Seth Godin says that the key to success is to find a way to stand out to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit, and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off. Forbes.com

Seth Godin alters the way people think about marketing, change, and work. Selling Power

I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction and avoid extinction. Tom Kelley, author of The Art of Innovation

Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer and also a clear-eyed visionary with strong and sensible ideas. Miami Herald

Seth Godin may be the best intuitive marketer alive today. He s in that tiny subset of the niche within the microcommunity of people who simply get it. Randall Rothenberg, columnist for Advertising Age

Take Leo Burnett, David Ogilvy, Bill Bernbach, and Mark Twain. Combine their brains and shave their heads. What s left? Seth Godin. Jay Levinson, author of Guerilla Marketing"

"Seth Godin says that the key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit, and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off."--Forbes.com

"Seth Godin alters the way people think about marketing, change, and work."--Selling Power

"I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction--and avoid extinction."--Tom Kelley, author of The Art of Innovation

"Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer...and also a clear-eyed visionary with strong and sensible ideas."--Miami Herald

"Seth Godin may be the best intuitive marketer alive today. He's in that tiny subset of the niche within the microcommunity of people who simply get it."--Randall Rothenberg, columnist for Advertising Age

"Take Leo Burnett, David Ogilvy, Bill Bernbach, and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin."--Jay Levinson, author of Guerilla Marketing

Book Description


Product details

  • Format: Kindle Edition
  • File Size: 581 KB
  • Print Length: 172 pages
  • Page Numbers Source ISBN: 159184021X
  • Publisher: Penguin (27 January 2005)
  • Sold by: Penguin UK
  • Language: English
  • ASIN: B002RI9S9M
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.5 out of 5 stars 4 customer reviews
  • Amazon Bestsellers Rank: #36,786 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

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Most helpful customer reviews on Amazon.com

Amazon.com: 4.2 out of 5 stars 495 reviews
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5.0 out of 5 starsI like his perspective! Be remarkable
on 18 October 2017 - Published on Amazon.com
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5.0 out of 5 starsImportant book for marketers
on 13 December 2017 - Published on Amazon.com
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5.0 out of 5 starsInteresting!
on 3 October 2017 - Published on Amazon.com
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5.0 out of 5 starsIf you need a refresher, a stimulant, or just a good book, pick this up!
on 18 August 2017 - Published on Amazon.com
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5.0 out of 5 starsGood quick read
on 19 May 2017 - Published on Amazon.com
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