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Purple Cow: Transform Your Business by Being Remarkable by [Seth Godin]

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Purple Cow: Transform Your Business by Being Remarkable Kindle Edition

4.3 out of 5 stars 592 ratings

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Length: 172 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

About the Author

Seth Godin is the author of four worldwide bestsellers, including Permission Marketing, Unleashing the Ideavirus and Survival is Not Enough. He is a renowned public speaker and is contributing editor at Fast Company magazine. Read Seth's blog at www.sethgodin.com/sg/blog.html --This text refers to the paperback edition.

Review

"Seth Godin says that the key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins. Godin himself may be the best example of how this theory works: The marketing expert is a demigod on the Web, bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit, and high-profile blogger. He is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted online and off."--Forbes.com

"Seth Godin alters the way people think about marketing, change, and work."--Selling Power

"I love this book! Part wake-up call, part action plan, Purple Cow shows organizations how to add distinction--and avoid extinction."--Tom Kelley, author of The Art of Innovation

"Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer...and also a clear-eyed visionary with strong and sensible ideas."--Miami Herald

"Seth Godin may be the best intuitive marketer alive today. He's in that tiny subset of the niche within the microcommunity of people who simply get it."--Randall Rothenberg, columnist for Advertising Age

"Take Leo Burnett, David Ogilvy, Bill Bernbach, and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin."--Jay Levinson, author of Guerilla Marketing --This text refers to an alternate kindle_edition edition.

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4.3 out of 5 stars
4.3 out of 5
592 customer ratings
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Reviewed in Australia on 13 June 2014
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Reviewed in Australia on 5 February 2016
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Reviewed in Australia on 24 February 2018
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Reviewed in Australia on 10 November 2019
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Reviewed in Australia on 18 August 2019
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Reviewed in Australia on 17 November 2016
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Reviewed in Australia on 2 April 2015
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Top international reviews

Kindle Customer
2.0 out of 5 stars Read the title and you've read the book
Reviewed in the United Kingdom on 14 February 2020
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Neil Ward
1.0 out of 5 stars 1 page blog post = book?
Reviewed in the United Kingdom on 3 September 2017
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Fabrizio Poli
5.0 out of 5 stars More Great Insight from a Genius!
Reviewed in the United Kingdom on 22 January 2017
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AMorrison
4.0 out of 5 stars Eye opening for beginners
Reviewed in the United Kingdom on 26 April 2020
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John Dee
3.0 out of 5 stars Straight to the point
Reviewed in the United Kingdom on 18 November 2014
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Imani
4.0 out of 5 stars Very Interesting... A Bit Jargony, though...
Reviewed in the United Kingdom on 26 May 2010
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punter
3.0 out of 5 stars Idea is good but book is now outdated
Reviewed in the United Kingdom on 24 March 2015
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pshiks2010
5.0 out of 5 stars Fantastic!
Reviewed in the United Kingdom on 5 December 2017
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CHRIS J. ARNOLD
5.0 out of 5 stars Brilliant
Reviewed in the United Kingdom on 7 October 2009
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emma maher
5.0 out of 5 stars A must have read for your business development
Reviewed in the United Kingdom on 13 December 2018
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MurphyLou
1.0 out of 5 stars Not a book for me
Reviewed in the United Kingdom on 3 August 2019
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2.0 out of 5 stars Be remarkable
Reviewed in the United Kingdom on 24 September 2016
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Alexandra
3.0 out of 5 stars Meeeeh... Was on my book bucket list so gave it a go in the end
Reviewed in the United Kingdom on 22 July 2019
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LuBu
5.0 out of 5 stars Great advice and working- inspiring!
Reviewed in the United Kingdom on 15 December 2019
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Genstein
3.0 out of 5 stars A Marketing Classic
Reviewed in the United Kingdom on 10 April 2010
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