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The Psychology of Price: How to use price to increase demand, profit and customer satisfaction by [Leigh Caldwell]

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The Psychology of Price: How to use price to increase demand, profit and customer satisfaction Kindle Edition

4.0 out of 5 stars 60 ratings

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Kindle, 28 September 2012
$17.01
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Length: 249 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Book Description

Explaining the science behind pricing, The Psychology of Price has practical, jargon-free advice on pricing strategies and techniques that can be immediately applied. Includes a toolkit to work out the price point for any product plus expert tips to help businesses understand consumer behaviour and achieve higher sales. --This text refers to an alternate kindle_edition edition.

About the Author

Leigh is a pricing expert and leading researcher in behavioural economics, writing the UK's most popular behavioural blog (www.knowingandmaking.com) and appearing as a frequent guest on BBC News. By background a mathematician and economist, he is the founder and chief executive of Inon, the UK's leading pricing consultancy. --This text refers to an alternate kindle_edition edition.

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Jendel
5.0 out of 5 stars Brilliant read.
Reviewed in the United Kingdom on 26 June 2019
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Andrew J Palliser
5.0 out of 5 stars Just buy it, you'll more than reap the cost back
Reviewed in the United Kingdom on 8 January 2014
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5 people found this helpful
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Dr Uros Merc
5.0 out of 5 stars Great book
Reviewed in the United Kingdom on 30 March 2020
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Anca
5.0 out of 5 stars Five Stars
Reviewed in the United Kingdom on 6 October 2017
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MR J A FIRTH
5.0 out of 5 stars Perfect balance
Reviewed in the United Kingdom on 18 April 2013
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Matt
2.0 out of 5 stars poor
Reviewed in the United Kingdom on 21 October 2014
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D S ENDERSBY
5.0 out of 5 stars Must read for new business startups.
Reviewed in the United Kingdom on 31 October 2015
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Alexander Hug
4.0 out of 5 stars Four Stars
Reviewed in the United Kingdom on 1 October 2015
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Klaas Bakker
5.0 out of 5 stars The Psychology of Price is a must
Reviewed in the United Kingdom on 9 November 2013
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Amazon Customer
1.0 out of 5 stars MISLEADING title: this is NOT a Psychology of Pricing book!
Reviewed in Germany on 13 August 2018
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Amazon Customer
3.0 out of 5 stars Work sheet behind every chapter is the best of the book
Reviewed in India on 6 July 2016
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A. Carlo
4.0 out of 5 stars good
Reviewed in Italy on 9 May 2014
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Akash Kumar
4.0 out of 5 stars Great Read
Reviewed in India on 29 December 2019
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Harishankar
2.0 out of 5 stars The kindle version has a lot of missing pages
Reviewed in India on 10 August 2016
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A Reviewer
5.0 out of 5 stars Entertaining, apposite, and extremely useful
Reviewed in the United Kingdom on 8 January 2013
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7 people found this helpful
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