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Product Management For Dummies by [Lawley, Brian, Schure, Pamela]
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Product Management For Dummies Kindle Edition


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Length: 354 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Product description

Product Description

Your one-stop guide to becoming a product management prodigy

Product management plays a pivotal role in organizations. In fact, it's now considered the fourth most important title in corporate America—yet only a tiny fraction of product managers have been trained for this vital position. If you're one of the hundreds of thousands of people who hold this essential job—or simply aspire to break into a new role—Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro.

From defining what product management is—and isn't—to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.

  • Create a winning strategy for your product
  • Gather and analyze customer and market feedback
  • Prioritize and convey requirements to engineering teams effectively
  • Maximize revenues and profitability

Product managers are responsible for so much more than meets the eye—and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

From the Back Cover

  • Create a winning strategy for your product
  • Gather customer and market feedback to maximize revenue
  • Master persuading your team

The essential guide to seamless product management

Product Management is now considered the fourth most important role in corporate America. Yet only a fraction of PMs have been trained for their jobs. If you're a current or aspiring Product Manager, this book provides a solid foundation in the concepts, practices, and tools you need to take your career skills to the next level. It offers simple explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product road maps, brainstorming, and so much more.

Includes a free download of Product Management Lifecycle Toolkit™ templates (Microsoft Office format), a $99 value.

Inside…

  • Product management principles
  • Maintaining product life cycles
  • Successful market research
  • Competitive market analysis
  • Effective product launches
  • Dynamic product road maps
  • Practical communication tips
  • Develop a powerful business case

Product details

  • Format: Kindle Edition
  • File Size: 8942 KB
  • Print Length: 354 pages
  • Publisher: For Dummies; 1 edition (5 January 2017)
  • Sold by: Amazon Australia Services, Inc.
  • Language: English
  • ASIN: B01N7PJVYW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: Be the first to review this item
  • Amazon Bestsellers Rank: #72,483 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most helpful customer reviews on Amazon.com

Amazon.com: 4.7 out of 5 stars 65 reviews
Mike Agron
5.0 out of 5 starsIf you manage "products" (physical, software or services) this is a great reference/guide to keep you ahead of your competition
16 January 2017 - Published on Amazon.com
Verified Purchase
7 people found this helpful.
RY
5.0 out of 5 starsProduct managers, please read this book. It is essential for your product and your career!
10 January 2017 - Published on Amazon.com
Verified Purchase
6 people found this helpful.
Chris Frandsen
5.0 out of 5 starsA Resource I Recommend for Product Managers
18 January 2017 - Published on Amazon.com
Verified Purchase
2 people found this helpful.
ZCG
5.0 out of 5 starsA “must-have” guidebook for every product manager’s desktop
16 January 2017 - Published on Amazon.com
Verified Purchase
2 people found this helpful.