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Pricing and Revenue Optimization by [Robert Phillips]

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Pricing and Revenue Optimization Kindle Edition

4.3 out of 5 stars 48 ratings

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Length: 368 pages Word Wise: Enabled Enhanced Typesetting: Enabled
Page Flip: Enabled Language: English

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Review

Pricing and Revenue Optimization is a much needed text in the quantitative field of yield management and dynamic pricing to improve business decisions. It is one of many increasingly important topics that have grown out of the disciplines of Operations Research and Management Science. The book offers a balanced presentation of theoretical principles and industrial experience, showing how pricing, market elasticity, risk, and market share affect a number of important business measures. It is particularly valuable to have the models and analyses that support software being developed for decision makers in today's rapidly changing markets. Faculty, students, consultants, and banking and financial managers should find this book of great interest.--Robert Oliver, former Chairman of the Board of Fair, Isaac & Company; University of California "Berkeley"

At last, an accessible and insightful pricing and revenue optimization book with just the right balance between theory and practice.--Guillermo Gallego "Columbia University"

Data-driven systems for revenue optimization have transformed the transportation and hospitality industries, and are increasingly important in many other sectors of the global economy. Drawing on his unparalleled knowledge of current business practice, Bob Phillips has written the first book on this important subject that is both intellectually rigorous and accessible to a broad business audience--one that communicates clearly both the how and the why of scientific pricing and revenue optimization. It will be the definitive sourcebook for years to come.--J. Michael Harrison "Stanford University"

This book is just what I would have expected from someone with the intellectual brilliance of Bob Phillips. Starting with the basic tenets of Pricing and Market Segmentation, he produces a thorough, readable, comprehensive study of Revenue Optimization, beautifully balancing both the conceptual/theoretical and practical aspects of the discipline. Using rigorous mathematical proofs and interesting illustrations from current practice, he has created a history of where PRO has been and a summary of the current state of Revenue Management theory. He then suggests a set of extensions that will lead us on to the next level of understanding and effectiveness, including a thoughtful discussion of the human emotional/ethical reactions to various pricing approaches. This book will immediately become an essential part of Continental Airline's Revenue Management training curriculum.--Bill Brunger, Senior Vice President--Network "Continental Airlines" --This text refers to the hardcover edition.

From the Back Cover

"Data-driven systems for revenue optimization have transformed the transportation and hospitality industries, and are increasingly important in many other sectors of the global economy. Drawing on his unparalleled knowledge of current business practice, Bob Phillips has written the first book on this important subject that is both intellectually rigorous and accessible to a broad business audience--one that communicates clearly both the how and the why of scientific pricing and revenue optimization. It will be the definitive sourcebook for years to come." --J. Michael Harrison, Stanford University
"Pricing and Revenue Optimization is a much needed text in the quantitative field of yield management and dynamic pricing to improve business decisions. It is one of many increasingly important topics that have grown out of the disciplines of Operations Research and Management Science. The book offers a balanced presentation of theoretical principles and industrial experience, showing how pricing, market elasticity, risk, and market share affect a number of important business measures. It is particularly valuable to have the models and analyses that support software being developed for decision makers in today's rapidly changing markets. Faculty, students, consultants, and banking and financial managers should find this book of great interest." --Robert Oliver, former Chairman of the Board of Fair, Isaac & Company; University of California, Berkeley --This text refers to the hardcover edition.

Product details

  • ASIN : B005JTDOVE
  • Publisher : Stanford Business Books; 1st edition (5 August 2005)
  • Language : English
  • File size : 4674 KB
  • Text-to-Speech : Enabled
  • Enhanced typesetting : Enabled
  • X-Ray : Not Enabled
  • Word Wise : Enabled
  • Print length : 368 pages
  • Customer Reviews:
    4.3 out of 5 stars 48 ratings
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4.3 out of 5 stars
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Fred S_Revenue management
4.0 out of 5 stars good overview
Reviewed in the United Kingdom on 28 October 2013
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Ralitsa
5.0 out of 5 stars Perfectly on time
Reviewed in the United Kingdom on 17 February 2013
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Ian Yeoman
5.0 out of 5 stars Simply the best
Reviewed in the United Kingdom on 24 August 2006
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John
5.0 out of 5 stars Great introduction to revenue management
Reviewed in Canada on 17 December 2018
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Ranish Bera
5.0 out of 5 stars Best book on Revenue Optimization
Reviewed in India on 16 February 2014
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